Brand Tone

Authoritative and Knowledgeable, Innovative and Inspiring, Professional yet Accessible, Quality-Focused, Helpful and Supportive

Brand Values

• •Quality
• •Innovation
• •Expertise & Education
• •Customer Enablement
• •Accessibility
• •Safety and Trust

Best Practices

• •Prioritize Clarity and Precision: When discussing technical products or techniques like molecular gastronomy, use clear, precise language. Avoid jargon where possible, or explain it for a broader audience.
• •Emphasize Quality and Expertise: Consistently highlight the premium nature of the ingredients, certifications (like BRCGS), and the brand's knowledge in the field. Use confident and authoritative language.
• •Inspire Creativity: Frame products not just by their features, but by the creative possibilities they unlock. Use evocative language that speaks to culinary innovation and artistic expression. ("Develop Your Most Creative Recipes").
• •Be Educational and Supportive: Integrate helpful tips, links to recipes, or suggestions for use within product descriptions or marketing copy. Reinforce that the brand is a resource for learning and mastery.
• •Maintain Professionalism with a Touch of Passion: While the tone is largely professional and expert-driven, allow enthusiasm for culinary innovation and the potential of the ingredients to shine through. This connects with the passion of their target audience.

Social Perception

A Go-To Source for Specialists, Innovative and Modern, High Quality, Educational, Reliable

Copy Examples

• •Unlock Culinary Frontiers: Premium Ingredients for Your Most Ambitious Creations. At Special Ingredients, we don't just supply; we inspire. Explore our BRCGS certified range of molecular gastronomy ingredients and empower your culinary vision. From perfect spheres to ethereal foams, begin your journey into modernist cuisine today.
• •The Science of Flavour, The Art of Presentation. Discover the transformative power of Special Ingredients. Our meticulously sourced xanthan gum, agar agar, and lecithin are the trusted choices of leading chefs worldwide. Elevate your dishes with unparalleled texture and quality. What will you create?
• •Beyond Ordinary: Equip Your Kitchen with Innovation. Step into the future of cooking with Special Ingredients' comprehensive molecular gastronomy kits and tools. Whether you're a seasoned professional or an adventurous foodie, we provide the premium quality ingredients and expert knowledge to turn imagination into reality.
• •Purity. Potency. Perfection. The Special Ingredients Promise. Every ingredient in our catalogue is selected for its superior quality and performance. We are committed to providing vegan, gluten-free, and non-GMO options without compromising on efficacy. Trust Special Ingredients for consistent results that delight.
• •Got a Culinary Challenge? We Have the Special Ingredient. From stabilizing delicate emulsions to crafting heat-resistant jellies, our extensive range offers solutions for every creative pursuit. Need advice? Our experts are here to help you select the perfect ingredient to bring your masterpiece to life.