Brand Tone

Informative & Knowledgeable, Professional & Direct, Helpful & Solution-Oriented, Value-Driven

Brand Values

• •Quality & Durability
• •Value
• •Expertise & Guidance
• •Customer Focus
• •Experience & Reliability

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand (e.g., Knowledgeable, Reliable, Practical, Supportive, Professional) and those that don't (e.g., Whimsical, Trendy, Aggressive, Vague). Provide examples of "do say this" vs. "don't say that."
• •Prioritize Clarity and Information: Ensure all copy is easy to understand, provides necessary details, and directly addresses customer needs or questions, reinforcing the "expert" and "helpful" aspects of the tone.
• •Focus on Value and Solutions: Frame product descriptions and marketing messages around how they solve customer problems or help them achieve successful events, highlighting durability, functionality, and overall value.
• •Maintain Professionalism with Approachability: While the primary tone is professional, ensure the language is accessible and avoids overly technical jargon unless clearly explained. Staff interactions (even in video or written form) should come across as expert yet friendly and willing to help.
• •Ensure Consistency Across All Channels: Whether it's the website, a social media post, an email newsletter, or a YouTube video script, the core tone should remain consistent. Regular review of content can help maintain this consistency. This builds trust and recognition.

Social Perception

A reliable, knowledgeable, and value-oriented supplier of event equipment.

Copy Examples

• •Headline: Make Your Next Event Unforgettable. Quality Equipment, Expert Advice. Body: For over 30 years, Special Event Sales has been Canada's trusted source for durable and functional event essentials. From tents to tables, get the best value and expert guidance. Shop now! Tone: Informative, Trustworthy, Value-Driven
• •Headline: Don't Just Plan an Event. Own It. Body: With Special Event Sales, you're not just buying equipment; you're investing in quality that lasts. Our experts are here to help you choose the perfect gear for any occasion. Explore our catalog. Tone: Empowering, Professional, Solution-Oriented
• •Headline: Built Tough for Your Big Day (And Many More). Body: Our event equipment isn't just for show – it's built to perform, event after event. Discover durable tents, sturdy chairs, and elegant linens that offer unbeatable value. Tone: Direct, Quality-Focused, Reassuring
• •Instagram Post Caption: Image: A stunning outdoor event setup using their tents and furniture. Text: Create memorable moments with equipment you can trust. ✨ Special Event Sales offers a wide range of high-quality tents, chairs, tables, and more to bring your vision to life. Our knowledgeable team is ready to help you find exactly what you need. Link in bio to browse! #SpecialEventSales #EventProfs #PartyRentals #EventEquipment #CanadaEvents #USAEevents #QualityCounts Tone: Aspirational, Helpful, Professional
• •YouTube Video Title Idea: Tent Shopping? 5 Key Features to Look For (From the Experts at Special Event Sales) Description Snippet: Planning an outdoor event? Choosing the right tent is crucial! In this video, our experts from Special Event Sales break down the top 5 features you need to consider for durability, functionality, and value... Tone: Expert, Informative, Helpful