Brand Tone

Authentic & Evocative

Brand Values

• •Authenticity & Tradition
• •Quality & Craftsmanship
• •Territorial Identity (Made in Italy)
• •Generosity & Sharing
• •Aesthetic & Sensory Value

Best Practices

• •Lead with a Story
• •Use Sensory Language
• •Emphasize "Artisanal" and "Handmade"
• •Connect Products to Occasions
• •Maintain a Warm and Passionate Voice

Social Perception

The public and customers perceive Speciale Italia as a reliable and high-quality provider of authentic Italian gourmet gifts. They are seen as a go-to brand for special occasions like Christmas and Easter, offering products that are both delicious and beautifully presented. The inclusion of artisanal items like hand-made ceramics elevates their gift baskets beyond simple food hampers, making them a more memorable and cherished gift. Reviews often express satisfaction with the "wow factor" of the gifts and the genuine taste of the products, reinforcing the brand's image of quality and tradition.

Copy Examples

• •From the sun-drenched fields of Umbria to your table. Our new tomato and basil sauce is crafted from a family recipe passed down through generations. Stir it into our bronze-die pasta for a taste of a true Italian Sunday.
• •More than a gift, it's a journey. Each of our hand-packed baskets tells a story of Italian tradition, filled with flavors that bring people together. Who would you share this moment with? #SpecialeItalia #GustoETradizione
• •Celebrate La Pasqua with the authentic tastes of Italy. Our handcrafted Easter collections, featuring artisanal Colomba and exquisite treats, are a tradition waiting to be shared. The perfect centerpiece for your family's table.
• •Pressed from olives harvested in the green heart of Italy, this is not just extra virgin olive oil. It is the golden essence of the Umbrian hills, bottled. Drizzle it generously and taste the tradition.
• •A Gift from Italy, With Love | Discover Our New Arrivals