Brand Tone

Helpful & Accommodating, Creative & Inspiring, Quality-Focused & Reliable, Personal & Heartfelt

Brand Values

• •Personalization & Uniqueness
• •Customer Satisfaction & Service
• •Quality Craftsmanship
• •Creativity & Joy
• •Making Memories

Best Practices

• •Showcase Quality and Craftsmanship: Use terms like 'handmade,' 'quality materials,' 'carefully crafted.' Share customer testimonials that speak to the durability and finish of the products.
• •Use storytelling in your descriptions and social media posts to create emotional connections.
• •Be Authentic and Transparent: Share behind-the-scenes content (like on TikTok).
• •Be open about your creation process and the team behind the brand (the 'Special Creations DIY-team').
• •Ensure information about shipping and service is clear and accurate.

Social Perception

Reliable & Efficient, High-Quality Provider, Creative & Unique Outlet

Copy Examples

• •Maak elk moment speciaal met de handgemaakte creaties van Special Creations! (Make every moment special with handmade creations from Special Creations!).
• •Experience top-notch service and fast delivery that our customers rave about!
• •Let us help you tell your story.
• •Design your own unique stickers and gifts!
• •Create a personalized magic keychain for a special someone.