Brand Tone

aspirational, chic, and confident

Brand Values

• •Quality
• •Authenticity
• •Individuality/Self-Expression
• •Customer Satisfaction
• •Fashion Curation
• •Artistic Influence & Nostalgia

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, key messaging pillars, "do's and don'ts" for language, and examples of on-brand copy.
• •Know Your Audience: Understand who you're speaking to – their aspirations, fashion interests, and language style – to resonate effectively. The brand targets female clients interested in contemporary and vintage designer pieces.
• •Use Evocative and Sensory Language: Instead of just describing a product, describe the feeling or experience it evokes. Focus on words that capture the artistic influence and nostalgia elements.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, videography, graphics) complement the copywriting. Use high-quality images that reflect the brand's aspirational and chic aesthetic.
• •Regularly Review and Refine: As the brand evolves, revisit and update the brand voice guide and copywriting guidelines to ensure they remain relevant and aligned with the overall business strategy.

Social Perception

Exclusive and Discerning, Fashion-Forward, Stylish and Sophisticated, Aspirational

Copy Examples

• •Instagram Post Caption (Showcasing a vintage designer bag): "Some icons never fade. Discover timeless elegance that speaks volumes. #VintageLuxury #DesignerFinds #SpeakYourStyle"
• •Website Banner (New Arrivals): "Curated for the Connoisseur: Explore Fresh Arrivals Where Contemporary Design Meets Vintage Soul. Elevate Your Narrative."
• •Email Subject Line (Sale Promotion): "Unlock Exclusive Style: Your Next Statement Piece Awaits (at an Irresistible Price)."
• •Product Description Snippet (for a unique dress): "More than just a dress, it's a conversation starter. Crafted with an artist's eye and designed to empower your every move. Own your moment."
• •YouTube Video Title (Short styling video): "From Desk to Dusk: Transforming Your Look with One Key Speak Piece."