Brand Tone

Knowledgeable & Sophisticated, Accessible & Convenient, Enthusiastic & Passionate

Brand Values

• •Quality
• •Value & Affordability
• •Convenience
• •Curation & Expertise
• •Community & Connection

Best Practices

• •Educate, Don't Just Sell: Share knowledge about the spirits, their origins, tasting notes, and cocktail recipes. This reinforces expertise and adds value beyond the transaction.
• •Use Evocative Language: Describe the aromas, flavors, and experiences associated with the spirits to appeal to the senses and create a sophisticated image.
• •Maintain Clarity and Conciseness: While sophisticated, ensure the language is clear, easy to understand, and facilitates a smooth user experience, especially for online ordering.
• •Highlight Exclusivity and Curation: Emphasize the handpicked nature of the selection and any unique or hard-to-find items or experiences (like special events).
• •Be Approachable: Despite the premium focus, maintain an inviting and helpful tone. Ensure customer service information is clear and the brand feels accessible to those exploring new spirits. Address the convenience and value proposition.

Social Perception

Reputable and discerning supplier of premium spirits within the Bangkok cocktail scene. The name Speak Easy BKK itself might be misleading and could lead to brand confusion.

Copy Examples

• •Headline: Unlock a World of Flavor. Your Journey into Premium Spirits Starts Here. Body: At Speak Easy BKK, we're more than just an online liquor store; we're your curators of exceptional taste. Discover rare finds and beloved classics, all delivered to your door. Elevate your glass tonight.
• •Headline: The Art of the Cocktail, Simplified. Body: Dreaming of crafting world-class cocktails at home? Speak Easy BKK provides the exceptional spirits and expert insights you need. Explore our collection and let inspiration strike.
• •Headline: Quality Spirits, Seamlessly Delivered. Body: Why search when you can savor? Speak Easy BKK offers a handpicked selection of global spirits at competitive prices, brought directly to you with our easy online ordering and reliable Bangkok delivery.
• •Headline: Beyond the Bottle: Join the Speak Easy BKK Experience. Body: From exclusive tasting events to insider knowledge on our blog, Speak Easy BKK connects you to the heart of spirit culture. Discover your next favorite pour and the stories behind it.
• •Headline: Taste the World's Best, From the Comfort of Home. Body: We bring the exclusivity of global distilleries and award-winning bars to your doorstep. Explore Speak Easy BKK's curated collection for an unparalleled drinking experience.