Brand Tone

Professional, Expert, Nurturing, Refined. Clinical yet caring, authoritative with an underlying tone of encouragement and support for the client's wellness journey, sophisticated, focusing on results and methodology.

Brand Values

• •Personalization
• •Expertise & Professionalism
• •Holistic Wellness
• •Quality and Efficacy

Best Practices

• •Lead with Expertise: Always frame the product within the context of professional use, using phrases like 'As used in our studio,' 'Recommended by our aestheticians,' or 'A key step in our professional treatments.'
• •Focus on 'The Why' (Benefits over Features): Connect every feature to a tangible, wellness-oriented benefit, for example, 'Revitalize your skin and stimulate circulation with a natural-bristle brush, the same tool we use to prepare for our signature body treatments.'
• •Use Refined and Intentional Language: Avoid generic slang or overly casual phrases. Opt for a sophisticated vocabulary that reflects the premium nature of the brand, including words like 'curated,' 'ritual,' 'efficacy,' 'methodology,' and 'holistic.'
• •Maintain a Clean and Minimalist Aesthetic: Ensure all product photography, social media graphics, and website layouts are clean, elegant, and professional, mirroring the atmosphere of the physical salon.
• •Bridge the Gap Between the Salon and the Shop: Regularly create content (blog posts, social media stories) featuring experts from the Milan salon explaining product benefits or demonstrating usage, reinforcing the shop as an authentic extension of a trusted brand.

Social Perception

Premium, trustworthy, highly effective beauty institution and comprehensive wellness center in Milan. Perceived as a place where clients receive expert guidance and feel cared for, with added personal trust and credibility from its founder.

Copy Examples

• •For 30 years, our Milan studio has been the secret to radiant skin. We don’t believe in trends, we believe in results. This is the philosophy behind our curated selection of UNIQA Green vitamins—pure, concentrated, and chosen for their proven efficacy. Bring the Spazio Ikos experience home.
• •It begins with a single, simple gesture. Dry brushing is more than a step in a routine; it is a pillar of the Spazio Ikos wellness method. Stimulate, exfoliate, and revitalize. This is how you prepare the canvas for true radiance. Discover the tool our experts—and clients—swear by. #SpazioIkos #WellnessRitual #DryBrushing
• •Wellness, Curated by Professionals. Every product in our shop is hand-selected and utilized in our Milan-based aesthetic center. Shop the tools and treatments trusted by experts for visible, lasting results.
• •The path to better skin shouldn't be a journey of trial and error. At Spazio Ikos, we've spent three decades perfecting our methods. Our online shop offers only the most effective, professional-grade tools and skincare we use every day in our renowned Milan studio. Invest in expertise.
• •Thank you for joining the Spazio Ikos community. We are not a typical beauty store. We are aestheticians, wellness experts, and skincare professionals. Here, you won’t find endless options—only effective ones. Explore our exclusive collection, where every item is a reflection of our core belief: personalized, effective care is the only care that matters.