Brand Tone

Friendly, Approachable, Caring, Passionate, Trustworthy, Reliable, Helpful and Informative.

Brand Values

• •Quality
• •Handmade/Craftsmanship
• •Family-Centric
• •Customer Satisfaction
• •Fairness and Ethics
• •Scandinavian Design Influence
• •Personalization/Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Spatzen Mode tone (e.g., warm, empathetic, trustworthy, slightly playful with emojis but still professional) and share it with anyone creating content. Include "words we use" and "words we avoid."
• •Always Prioritize "Family to Family": Frame communications as if speaking from one parent to another. Share personal touches (where appropriate and authentic, like the founder's story) to reinforce the family-run aspect.
• •Emphasize Quality and Care in Every Message: Consistently weave in mentions of high-quality materials, handmade craftsmanship, safety standards (like Öko-Tex), and fair production. This builds trust and justifies the premium nature of the products.
• •Engage Authentically on Social Media: Respond to comments and messages with the same friendly, helpful, and personal tone. Ask questions, encourage user-generated content, and show genuine appreciation for the community.
• •Storytelling through Visuals and Text: Ensure product photography and descriptions evoke feelings of warmth, comfort, and the Scandinavian-inspired aesthetic. Tell the story behind the products – who makes them, why, and the care that goes into them. Use emojis and heartfelt language where appropriate to enhance the friendly and caring vibe.

Social Perception

Positive Customer Experiences, Trusted by Parents, Appreciation for Handmade Quality, Seen as a Reliable Small Business

Copy Examples

• •Sweet dreams are made of these ✨. Our handmade Bettschlangen, crafted with the softest, certified materials, bring comfort and a touch of Scandinavian charm to your little one's nest. Because we believe every baby deserves the best. Shop the love at spatzen-mode.store. #SpatzenMode #HandmadeWithLove #BabyRoom #NurseryInspo #QualityForBabies
• •Create a cozy haven for your little sparrow! 독일의 아기방을 위한 수공예 침대 스네이크. Design your own unique Bettschlange with our 3D configurator or choose from our lovingly curated collection. Made by our family, for yours, with a promise of quality and fair production. Explore more and feel the Spatzen Mode difference. [Learn More Button]
• •Quality for Your Little Ones, Love for Your Family. ❤️ Discover handmade baby essentials, designed with care in Germany. From customizable Bettschlangen to adorable accessories, find everything to make your baby's world cozier and safer. #SpatzenMode #FamilyLove #BabyEssentials
• •Hello [Customer Name], at Spatzen Mode, we're parents too! We know how important it is to surround your baby with safe, beautiful, and high-quality items. That’s why we pour our hearts into every handmade product, ensuring it’s something we’d love for our own little ones. Discover our newest arrivals, lovingly crafted for yours. [Shop New In Button]
• •Wrap your baby in a hug of comfort and style! Our 'Elin' Bettschlange is lovingly handmade from the softest, Öko-Tex certified velour, ensuring a safe and snug environment. Perfect for cots, playpens, or just a cozy cuddle. Fairly produced and designed to bring joy to your family. Your little one’s comfort is our passion. 독일에서 정성을 담아 제작했습니다.