Brand Tone

Motivational and Empowering, Community-Focused, Direct and Unfiltered.

Brand Values

• •Resilience and Discipline
• •Community and Support
• •Results-Oriented Expertise
• •Authenticity

Best Practices

• •Use Active, Empowering Language: Always use strong verbs and an active voice. Phrases like "Unleash your potential," "Forge your body," and "Conquer your goals" align perfectly with the Spartan ethos. Avoid passive or hesitant language.
• •Make the Community the Hero: Feature members in your copy constantly. Tell their stories, celebrate their milestones, and use user-generated content. Frame the gym's success as a reflection of its members' success.
• •Balance Intensity with Inclusivity: While the brand is intense, the copy should emphasize that this intensity is scalable and supported by expert trainers. Use phrases like "Your pace, your progress" or "Guided by experts, powered by you" to ensure potential new members feel challenged, not excluded.
• •Maintain a Consistent Hashtag Strategy: Continue using core hashtags like #SpartanTeam, #TrainLikeASpartan, and location-specific tags (#Sabadell, #BadiaDelValles). This builds a searchable archive of community content and reinforces brand identity.
• •Always Include a Clear, Direct Call-to-Action (CTA): Every piece of promotional copy should tell the reader exactly what to do next. Be direct. Use CTAs like "Book Your Trial," "Join The Team," "Start Your Transformation," or "Claim Your Session." This directness matches the brand's no-nonsense tone.

Social Perception

Spartan fitness is perceived as an authentic and "hardcore" gym for serious individuals committed to their fitness goals. It is highly respected for its knowledgeable trainers and its ability to create a tight-knit, supportive community, where members feel like part of a "family" or "team." The brand is seen as challenging but not intimidating, due to its emphasis on personalized training and strong community support.

Copy Examples

• •UNLEASHED. This is what happens when discipline meets dedication. This isn't just a new PR; it's proof that your limits are meant to be broken. Welcome to the next level. #SpartanTeam #NoExcuses #StrengthInCommunity
• •Your Resolutions Need a Battle Plan. Stop wishing, start doing. At Spartan fitness, we don't make empty promises. We provide the training, the community, and the accountability to turn your goals into achievements. Your transformation starts now. First personal training session on us. Link in bio. #Sabadell #BadiaDelValles #TrainLikeASpartan
• •Stronger Than Your Setback. Injury is not the end. It's the start of a smarter comeback. Our expert-led rehabilitation programs are designed to rebuild your strength, restore your confidence, and get you back in the fight. Don't just recover. Evolve. #InjuryRehab #Resilience
• •Forge Your Strength. Together. The energy of the team makes you stronger. The shared sweat makes you accountable. Our group sessions are where individual effort becomes collective power. Ready to join the ranks? #FunctionalTraining #SpartanFamily
• •The Arena is Calling. We remember the work you put in. We remember your drive. The Spartan team isn't the same without you. If you're ready to reignite your fire and get back to building the strongest version of yourself, your first week back is on us. Let's finish what we started. #NeverGiveUp