Brand Tone

Joyful, Encouraging, and Accessible

Brand Values

• •Joy & Positivity
• •Accessibility & Simplicity
• •Community & Connection
• •Encouragement & Upliftment
• •Handmade & Quality

Best Practices

• •Use Inclusive and Welcoming Language: Address the audience as part of a "family" or "community."
• •Avoid overly academic or exclusionary theological jargon; keep it accessible.
• •Incorporate Words of Joy and Light: Frequently use words like "joy," "spark," "brighten," "uplift," "inspire," and "encourage" to reinforce the brand's joyful approach to faith.
• •Keep it Personal and Relatable: Share stories (briefly, where appropriate), ask questions, and acknowledge the everyday journey of faith, just as the founders do.
• •Ensure Calls to Action are Gentle and Inviting: Phrases like "Let's grow together," "Drop us a message,"

Social Perception

A genuine, family-run business passionate about its mission, building a supportive community around shared faith.

Copy Examples

• •Where Faith Meets Fun
• •simple and joyful tools
• •Quick and Simple Ways to...
• •Our 'Faith Over Fear' t-shirt isn't just comfortable and stylish; it's a vibrant reminder of God's constant presence and strength.
• •Let's grow together!