Brand Tone

Friendly, Fun, and Creative

Brand Values

• •Handmade Quality
• •Customer Creativity and Choice
• •Community Engagement
• •Variety and Abundance

Best Practices

• •Emphasize the 'Handmade' Aspect: Always highlight that the products are hand-poured with care. This reinforces the brand's commitment to quality and craftsmanship.
• •Use Fun and Descriptive Language: Use words that evoke strong sensory experiences, such as "juicy," "sparkling," and "cozy," to describe the scents.
• •Engage Directly with Your Audience: Respond to comments and messages with a friendly and personal tone. Ask questions to encourage interaction and make your customers feel heard.
• •Showcase Variety and Customization: Regularly promote the wide range of products and the "Create Your Own Blend" option to appeal to diverse preferences and highlight the brand's creativity.
• •Leverage Behind-the-Scenes Content: Continue to share videos and photos of the wax melt-making process to build authenticity and a stronger connection with your customers.

Social Perception

Customers perceive Sparkle's Wax Melts as a provider of high-quality, highly scented, and aesthetically pleasing products.

Copy Examples

• •Get ready to sparkle! ✨ Introducing our newest scent: 'Sugared Citrus Sunshine.' It's a vibrant blend of sweet oranges and zesty lemons, guaranteed to brighten your day. Tap to make your home smell as good as it feels!
• •It's time for a 'Melt-y' good deal! This weekend only, get 20% off all our Dessert Wax Melts. From 'Blueberry Cheesecake' to 'Cinnamon Bun,' your home is about to become the sweetest spot on the block. Don't wait, these treats won't last long!
• •You dream it, we pour it! ✨ Watch as we create a one-of-a-kind 'Soul Sista' blend for a special customer. What scents would you mix? Let us know in the comments! #customwaxmelts #handpoured #smallbusiness
• •Hand-Poured Happiness, Delivered to Your Door. Explore Our Wide Variety of Wax Melts, Candles & More.
• •A little sparkle for your inbox! ✨ Be the first to know about our newest scent drops and exclusive deals. Plus, get a special treat on your birthday. Join our fragrance family today!