Brand Tone

Friendly, Personal, Passionate, Humble, and Grateful

Brand Values

• •Personalization and Customization
• •Quality Craftsmanship
• •Passion-Driven Work
• •Customer Connection

Best Practices

• •Always Lead with Passion: Frame products not just by their features, but by the love and dedication that went into making them. Use words like "passion," "handcrafted," "made with love," and "created just for you."
• •Tell the Story: Continue sharing the personal journey. Whether it's a "day in the life" video, a post about a challenging design, or a thank you message, reinforcing the human element behind the brand will maintain the personal connection.
• •Use a Consistent, Friendly Voice: Write captions and responses as if you're talking to a friend. Use "I" and "you" to create a direct conversation. Incorporate emojis to add warmth and personality but keep it professional and on-brand.
• •Highlight the "Why": Emphasize the value of shopping small. Use hashtags like #shopsmall, #womenownedbusiness, and #supportlocal to connect with a community that values these principles. Explicitly thank your community for their support.
• •Be Visually Consistent: Ensure product photography and video content match the "Sparkle Creations" name—bright, colorful, and high-quality. The visuals should feel as cheerful and custom as the brand's tone of voice.

Social Perception

A trustworthy, creative, and high-quality small business, perceived as run by a relatable person, offering ideal handmade gifts, and being responsive and customer-centric.

Copy Examples

• •Your daily coffee, but make it personal! ✨ This custom-designed tumbler was made with love and a little bit of sparkle for a very special customer. What can I create for you? DM me your ideas and let’s make something beautiful together! #SparkleWithLily #CustomTumbler #HandmadeWithLove
• •From my home to yours... This is my favorite part! Packing up your special orders always feels like sending a little piece of my passion out into the world. Thank you for trusting me with your creations! 🙏 #SmallBusinessOwner #PackingOrders #CustomGifts #SparkleCreationsByLily
• •Love is in the details! ❤️ Our new Valentine’s collection is here, featuring personalized glass cups and keychains perfect for your special someone. Every piece is handcrafted to make your gift truly one-of-a-kind. Shop small and give a gift made with passion this year! #ValentinesGift #ShopSmall #Handmade #PersonalizedGift
• •Get ready for a new sparkle! ✨ Big things are happening behind the scenes. This journey started as a hobby and has grown into my greatest passion, thanks to you. I'm thrilled to announce that on July 1st, Sparkle Creations by Lily is getting a fresh new look. Thank you for being here! #Rebrand #SmallBusinessGlowUp #NewChapter #StayTuned
• •Which one is your vibe? (Option A: Glitter & Glam, Option B: Sleek & Chic) Help me decide what to make next! Your style, your sparkle. ✨