Brand Tone

friendly, enthusiastic, community-focused, encouraging, aspirational beauty, fun/playfulness

Brand Values

• •Quality
• •Community
• •Customer Service
• •Affordability/Value
• •Innovation/Creativity
• •Inspiration & Fun
• •Transparency
• •Made in the USA, Calcium & Vitamin E Fortified, Never Tested On Animals

Best Practices

• •Embrace 'Sparkler' Language: Consistently use terms like 'Sparklers,' 'Sparkle Squad,' or other community-centric language to foster a sense of belonging.
• •Maintain Enthusiasm and Positivity: Keep the language upbeat, encouraging, and exciting, reflecting the 'sparkle' in the brand name. Use emojis appropriately to convey fun and friendliness. ✨🎉💅
• •Highlight Community and Sharing: Regularly encourage users to share their creations, ask questions, and engage with each other. Feature user-generated content prominently.
• •Personal and Approachable Voice: Channel the founder's passion and personal touch in communications. Even in more formal announcements, maintain a friendly and approachable demeanor.
• •Focus on Empowerment and DIY Success: Emphasize the ease of use and the beautiful results customers can achieve themselves, building their confidence in at-home manicures.

Social Perception

positive: Customers praise unique colors, dip powder quality, and stunning results. Excellent customer service and a supportive online community are significant positives. easy to use even for beginners. mixed/negative: some customers reported issues with customer service responsiveness and some have experienced sensitivity or burning sensations with the liquids

Copy Examples

• •Headline: Unleash Your Inner Sparkle! ✨ Body: Get salon-gorgeous nails without leaving home. Our easy-to-use dip powders and vibrant colors make your DIY mani dreams a reality. Join the Sparkle Squad today!
• •Headline: Tired of Boring Nails? We Got You! Body: Dive into a world of dazzling glitters, mesmerizing flakes, and colors that pop! Sparkle & Co. delivers unique, high-quality nail art supplies straight to your door. What will you create?
• •Headline: Your Weekly Dose of Glam Just Arrived! Body: 'Hey Sparklers! 👋 Get ready to drool over our new [Product Name] collection. Perfect for [Occasion/Look]. P.S. Don't forget to share your amazing manis in our Facebook group!'
• •Headline: Quality You Can Feel, Sparkle You Can See. Body: Christy, our founder, pours her heart into every Sparkle & Co. product. Experience the difference of premium ingredients, affordable prices, and a community that cheers you on!
• •Headline: From Beginner to Pro, We Sparkle Together! Body: New to dip powders? No worries! Our kits are beginner-friendly, and our amazing community is always here to share tips and tricks. Get ready for your best nails ever!