Brand Tone

Enthusiastic, Celebratory, Bold, Confident, Fun, Playful, Approachable, Friendly, and Empowering

Brand Values

• •Self-Expression & Individuality: The core message is about daring to be different and showcasing personal style.
• •Boldness & Confidence: Encouraging customers to stand out and be unapologetically themselves.
• •Fun & Joy: Bringing a sense of playfulness and celebration to everyday life and special occasions.
• •Quality & Style: Creating distinctive, eye-catching apparel and accessories.
• •Community & Spirit: Particularly evident in their gameday apparel, fostering a sense of belonging and team spirit.

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language. Don't be afraid of an exclamation point or an emoji where appropriate (especially on social media).
• •Champion Boldness: Write copy that empowers and encourages customers to express themselves confidently.
• •Keep it Fun: Inject playfulness and humor into your descriptions and interactions. Highlight the joy your products bring.
• •Be Relatable and Inclusive: Use an approachable voice that makes everyone feel welcome in the Sparkle City community.
• •Show, Don't Just Tell the Sparkle: Use descriptive words that evoke shine, glitter, and vibrancy. Let the product's personality come through in the copy.

Social Perception

Sparkle City (Co) is perceived as a brand that provides unique, fun, and high-spirited apparel and accessories, especially for events like game days and holidays. Customers likely see the brand as a go-to for statement pieces that are vibrant and attention-grabbing. The "female founded + operated" aspect may appeal to customers who value supporting women-led businesses. The brand is associated with sparkle, sequins, and a bold aesthetic that allows individuals to express their enthusiasm and personality.

Copy Examples

• •Headline: Don't just attend the party. BE the party. ✨ Shop Sparkle City's latest arrivals!
• •Instagram Caption: Game day just got a whole lot brighter! 🏈✨ Tag a friend who needs this level of sparkle in their life! #SparkleCity #BeBoldBeYou #GameDayGlam
• •Product Description Snippet: Warning: May cause excessive compliments. Our [Product Name] earrings are designed for the bold, the bright, and the utterly fabulous.
• •Email Subject Line: Ready to shine? ✨ Your exclusive peek at our new collection is here!
• •Facebook Ad Copy: Tired of blending in? Sparkle City is here to help you stand out! 🔥 Shop our collection of fun, statement accessories and let your true colors sparkle. Female founded, boldly designed.