Tono de Marca

luxurious, sophisticated, and serene. Evocative, focusing on sensory experience and emotional benefits, with an aspirational and elegant voice. Intimate and passionate, professional and polished.

Valores de Marca

• •Luxury and Elegance
• •Quality and Craftsmanship
• •Emotional Connection
• •Storytelling
• •Intentional Living

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Always start by describing the feeling or experience the fragrance will evoke, then follow up with tangible qualities.
• •Use Evocative, Sensory Language: Employ a rich vocabulary that appeals to more than just the sense of smell to create a complete sensory profile.
• •Weave the Founder's Story into the Narrative: Periodically mention the brand's origin or founder to reinforce craftsmanship and authenticity.
• •Maintain a Focus on 'Elevating the Everyday': Frame products as accessible luxuries that enhance daily life and make ordinary moments extraordinary.
• •Align Every Word with the Visuals: Mirror the clean, elegant, and minimalist aesthetic in the copy, avoiding cluttered or overly casual language.

Percepción Social

High-end, boutique Australian brand. Clean, modern, and aesthetically driven. Niche but dedicated following valuing aesthetics and quality. Authority on fragrance and ambiance, trustworthy source for luxury home fragrances.

Ejemplos de Copy

• •As twilight descends, transform your space into a sanctuary of calm. Our Opulence candle, with its sophisticated notes, is more than a fragrance—it's an invitation to unwind and elevate the everyday. Let the scent tell your story. #LuxuryScentExperience #SparkleAndCo #HandPoured #ScentedSoyCandles #EveningRitual
• •Indulge in a celebration for the senses. Sorbet Soiree is a masterful blend of delectable lychee, vibrant guava, and fresh lime, softened by a creamy whisper of vanilla and coconut. Each handcrafted soy candle is a promise of joy and tranquillity, designed to cleanse the palate and fill your home with an air of sophisticated sweetness. Light it to begin your escape.
• •An Unforgettable Experience Awaits | Discover Our Newest Fragrance Collection
• •The Ultimate Gift of Fragrance and Tranquillity. In a world that never stops, find your moment of peace. The Sparkle & Co Candle Collection is thoughtfully crafted in Sydney to turn your home into a luxurious retreat. Hand-poured from soy wax and blended with sophisticated fragrances, our candles and diffusers are the perfect way to indulge your senses. Free shipping on orders over $150. Shop the experience today.
• •Main Heading: Crafted to Linger in the Air and in Your Memories. Subheading: Discover our collection of luxurious, hand-poured soy wax candles, diffusers, and room sprays, and let us take you to a place of joy and tranquillity.