Brand Tone

Functional and Eco-conscious

Brand Values

• •Sustainability
• •Affordability & Accessibility
• •Empowerment
• •Service

Best Practices

• •Lead with Sustainability: In all marketing copy, from product descriptions to social posts, connect the act of repairing with its positive environmental impact. Use phrases like "eco-conscious repair," "give parts a new life," and "reduce your carbon footprint."
• •Empower the Customer: Use empowering language that celebrates the customer's choice to DIY. Frame them as smart, capable, and environmentally responsible. Use calls-to-action like "Become a repair hero" or "Take control of your appliances."
• •Keep it Simple and Direct: Avoid overly technical jargon. While part numbers are necessary, the marketing language should be clear, direct, and focused on the solution, not just the product. For example, instead of just "Motor Assembly 54B-X," use "The heart of your machine - get your vacuum running again with this motor."
• •Highlight Practical Benefits: Always tie features back to tangible benefits. "Free Delivery" becomes "Get the parts you need without extra cost." "Reclaimed Parts" becomes "Save money and the planet with a smart, sustainable choice."
• •Build a Community Around Repair: Use social media to share customer success stories (with permission), create simple "how-to" content (or link to it), and ask engaging questions like "What's the oldest appliance you're still keeping alive?" This shifts the focus from purely transactional to community-oriented.

Social Perception

Due to a limited online footprint and very few reviews, the public perception of SparesMad is not well-established. The few available reviews are negative, leading to low automated trust scores on review aggregator sites. However, the low volume of these reviews means they may not be representative of the broader customer experience. The brand currently lacks the visibility and engagement needed to build a strong, positive social perception.

Copy Examples

• •Facebook Post (Brand Awareness/Value Focused) - Image: A graphic showing a broken washing machine on one side and a single spare part on the other, with a green arrow connecting them. Copy: "Don't replace it, repair it! A single broken part shouldn't mean a new machine. We rescue quality parts to keep your appliances running and to help protect our planet from unnecessary waste. What will you fix next? #SparesMad #RepairCulture #Sustainability"
• •Website Banner (Homepage) - Headline: Your Appliance's Second Chance Starts Here. Sub-headline: Find quality reclaimed spare parts for everything from your lawnmower to your washing machine. Free delivery on all orders. Shop sustainably, save smartly.
• •Product Category Email (Targeted) - Subject: Keep your garden green in every way, [Customer Name]! Body: "Hi [Customer Name], get your lawnmower, trimmer, and other garden tools ready for the season. Our reclaimed spare parts are the perfect, sustainable choice for your next repair. All parts are quality-checked and ready to ship with free delivery. Fix it for less and help the planet. [Shop Garden Spares]"
• •Google Ad (Search) - Headline 1: Reclaimed Appliance Spares. Headline 2: SparesMad | Free UK Delivery. Description: Quality used parts for vacuums, cookers, washers & more. The sustainable choice for DIY repairs. Save money and reduce waste.
• •Instagram Bio (If a profile were created) - "SparesMad | Mad About Spares & The Planet 🌿 | Quality reclaimed parts to give your appliances a new lease of life. 🛠️ Join the repair revolution! 👇 Free Delivery On All UK Orders"