Brand Tone

professional, supportive, and knowledgeable, with an undercurrent of being aspirational yet accessible

Brand Values

• •Quality: Providing high-quality spa products that professionals trust.
• •Community Support: Dedication to the "Esthie community" and helping professionals thrive.
• •Accessibility/Affordability: Positioning themselves as a source for "affordable, luxury spa supplies."
• •Comprehensive Solutions: Aiming to be a "one-stop shop" for spa and salon needs.
• •Customer Success: Wanting their products to help client businesses succeed, fostering long-term relationships.
• •Integrity: Partnering with a brand that values excellence and integrity in every product offered.

Best Practices

• •Focus on the Professional: Always address the audience (estheticians, spa owners) with respect for their expertise. Highlight how products and services benefit their business and clientele.
• •Emphasize Quality and Reliability: Consistently use language that conveys trust, high standards, and product effectiveness. Words like "professional-grade," "trusted," "premium," and "results-driven" reinforce this.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together"). Refer to the "Esthie community" and show genuine support for their craft and business growth.
• •Be Knowledgeable and Informative: Share tips, insights, and product information clearly and concisely. Position Spa Order as an expert resource in the spa and salon industry.
• •Maintain an Aspirational yet Accessible Feel: While showcasing luxury and quality, ensure the tone remains approachable and highlights the affordability and value Spa Order provides. Avoid overly exclusive or intimidating language.

Social Perception

Customers generally perceive Spa Order as a reliable source for professional-grade spa and salon supplies. They are seen as supporting the esthetician community and offering products that perform well. The positive reviews highlight product effectiveness and consistency. The brand is also perceived as being focused on the needs of spa professionals, offering a comprehensive range of products.

Copy Examples

• •Headline: Elevate Your Artistry. Equip Your Passion. Body: At Spa Order, we understand that your work is an art. That's why we provide professional-grade supplies and equipment designed to help you deliver exceptional results, every time. Explore our curated collection and empower your expertise. #SpaProfessional #EstheticianLife #QualitySupplies
• •Headline: Your Clients Deserve the Best. So Do You. Body: Discover the Spa Order difference. From luxurious waxes to cutting-edge equipment, we're your trusted partner in creating unforgettable client experiences. We're committed to quality and supporting your success. #SpaExcellence #ClientFocused #SpaSupplies
• •Headline: Join the Thriving Spa Order Community! Body: More than just supplies, we're a community dedicated to uplifting estheticians and spa owners. Get access to top-tier products, exclusive insights, and our supportive affiliate program. Let's grow together! #EsthieCommunity #SpaBoss #ProfessionalSupport
• •Headline: Unlock Affordable Luxury for Your Spa. Body: Delivering premium spa experiences doesn't have to break the bank. Spa Order offers a comprehensive range of high-quality, affordable supplies and equipment, so you can focus on what you do best—making your clients shine. #LuxuryForAll #SpaEquipment #SmartSalon
• •Headline: Trending Now: [Specific Product, e.g., Our New Glitter Wax Collection!] Body: Sparkle and shine with the latest innovation from Spa Order! Our [Specific Product] is designed for flawless application and dazzling results that your clients will adore. Be the first to offer this season's hottest trend! #SpaTrends #NewProduct #MustHaveBeauty