Tono de Marca

empowering, approachable, and destigmatizing

Valores de Marca

• •Sexual Empowerment and Confidence
• •Affordability and Value
• •Discretion and Trust
• •Customer-Centric Service
• •Inclusivity

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy should reinforce that the customer is in control of their sexual journey, using active, confident language.
• •Emphasize Value and 'Smart Shopping': Continuously highlight affordable prices without compromising quality, as a key differentiator and consistent message.
• •Maintain a Reassuring Tone: Always mention discreet shipping and easy returns prominently to alleviate anxieties associated with purchasing adult products.
• •Use Clear and Simple Language: Avoid technical jargon unless explained for beginners, ensuring inclusive and welcoming communication.
• •Stay True to the 'No Shame' Philosophy: Copy should be positive and celebratory, framing purchases as acts of self-care and confidence rather than something secretive.

Percepción Social

Customers praise fast delivery, discreet packaging, and good value for money. Products are consistently 'as described' with 'great communication'. Perception is primarily shaped by direct customer experiences due to a minimal social media presence.

Ejemplos de Copy

• •Your pleasure, your rules, your price. Explore desire without compromise. Bold feels better.
• •Curious? You're in the right place. This silky-smooth vibrator is the perfect first step on your journey to self-discovery. Simple, quiet, and empowering—because feeling good should be easy.
• •That buzz you’ve been waiting for is on sale.
• •We're Spanksy. We believe pleasure is a right, not a luxury. That’s why we offer top-quality toys without the fancy price tag or the judgmental attitude. Just good vibes, delivered discreetly to your door.
• •Tired of the taboo? So are we. It's time to own your satisfaction. Shop our collection of empowering and affordable sex toys and BDSM gear. Your adventure starts here. #Spanksy