Brand Tone

Community-focused, informative, and supportive.

Brand Values

• •Community Empowerment
• •Cultural Promotion
• •Connection & Integration
• •Information & Credibility
• •Support for Local Enterprise

Best Practices

• •Always Use "Community-First" Language: Frame every message around the collective "we" and "our community." Words like "together," "our talent," "local," and "for you" reinforce the brand's core value of community empowerment.
• •Maintain a Bilingual Balance: While the primary language may be Spanish or English depending on the platform/post, always make content accessible. Use bilingual hashtags, provide key information in both languages in captions, or create separate, tailored posts for each audience to ensure inclusivity.
• •Celebrate, Don't Just Report: When covering news or featuring a business, go beyond the facts. Infuse the copy with a tone of pride and celebration. Use positive, uplifting adjectives to describe achievements and contributions.
• •Incorporate a Clear Call-to-Action (CTA): Every piece of content should guide the user. Whether it's "Read the full story on our website," "Support this local business," "Share your experience in the comments," or "Tag a friend who would love this," a CTA drives engagement and fulfills the brand's goal of connecting people.
• •Be the Bridge: In your copy, actively connect Hispanic culture to the city of Toronto. For example, instead of just saying "Come to the Colombian festival," say "Experience the vibrant colours of Colombia right here in the heart of Toronto." This reinforces the brand's role as an integrator within the multicultural city.

Social Perception

It is viewed as an essential resource, a community champion, a professional media outlet, and an event promoter.

Copy Examples

• •Your Community, Your Business. Discover and support hundreds of local Hispanic-owned businesses right here in Toronto. From authentic cuisine to professional services, find what you need in the Spanish TO Directory.
• •Meet [Artist Name], a Toronto-based painter whose vibrant work brings Hispanic heritage to life. 🎨 We're proud to feature local talent that enriches our city's cultural tapestry. Swipe to see their incredible art and read their story on SpanishTO.com! #HispanicPride #TorontoArtist #Community
• •Get ready to dance! 💃🕺 The annual Toronto Latin Food & Music Festival is back, and Spanish TO is your official guide to all the action. We'll be bringing you live coverage, artist interviews, and all the details you need. Click 'Going' to get updates and join the biggest fiesta of the summer!
• •New immigration workshops for Spanish speakers announced in the GTA. Get dates, locations, and registration info on our site. Spanish TO is committed to providing essential information for our community. #Toronto #HispanicsinCanada #Info
• •Title: "From Bogotá to Toronto: The Success Story of [Restaurant Name]" Description: "We sit down with the owners of [Restaurant Name] to talk about their journey, the challenges they overcame, and how they're sharing a piece of their homeland with Toronto. This is the story of passion, perseverance, and amazing food. Subscribe to Spanish TO for more stories that inspire our community."