Brand Tone

Authentic & Passionate, Friendly & Approachable, Stylish & Confident, Comfort-Oriented & Reassuring, Quality-Conscious

Brand Values

• •Authenticity
• •Quality Craftsmanship
• •Comfort
• •Customer Satisfaction & Service
• •Style & Versatility
• •Accessibility

Best Practices

• •Weave in the "Made in Spain" Story: Consistently highlight the Spanish origin and the craftsmanship involved. Use phrases like "Handcrafted in Spain," "Authentic Menorcan Avarcas," "European quality." This reinforces authenticity and quality.
• •Prioritize "Comfort" in Messaging: Since this is a key customer driver, ensure comfort is a frequently mentioned benefit across product descriptions, ads, and social posts. Use words like "all-day comfort," "buttery soft leather," "feels like walking on air."
• •Maintain a Warm, Personal Voice: Especially in customer service and social media replies. Use friendly greetings (like "Hola!"), address customers by name if possible, and express genuine enthusiasm. Let Shelley’s positive reputation shine through the brand's overall communication.
• •Showcase Versatility with Lifestyle Imagery: Use visuals and descriptions that demonstrate how the shoes fit into the Australian lifestyle – from beach days to city strolls to casual evenings. This makes the products relatable and aspirational.
• •Incorporate Customer Love: Regularly feature positive testimonials and user-generated content (with permission). Phrases like "Join hundreds of happy customers" or quoting reviews directly adds social proof and reinforces the brand's positive perception.

Social Perception

High-Quality Products, Exceptionally Comfortable, Stylish & Unique, Trustworthy Retailer, Connection to Spanish Heritage, Good Value

Copy Examples

• •Instagram Post (Focus on Authenticity & Summer): Step into sunshine with authentic Spanish Avarcas! ☀️ Handcrafted in Menorca, our sandals bring centuries of tradition and unbeatable comfort to your Aussie summer. Feel the Mediterranean soul. #SpanishShoesAustralia #Avarcas #MadeInSpain #SummerStyle #ComfortAndStyle
• •Facebook Ad (Focus on Comfort & Testimonial): ‘The most comfortable shoes I’ve ever owned!’ - Sarah M. ✨ Discover why Australians are falling in love with our Spanish-made footwear. Quality leather, artisan craftsmanship, and a style that takes you anywhere. Shop the collection now – your feet will thank you! [Link] #SpanishFootwear #ComfortFirst #ArtisanMade #HappyFeet
• •Website Homepage Headline (Focus on Quality & Style): Spanish Shoes Australia: Artisan Quality, Effortless Style. Directly from Spain to your doorstep.
• •Email Newsletter Snippet (Focus on Craftsmanship & New Arrivals): Hola Shoe Lovers! ✨ This week, we're celebrating the incredible artisans behind our latest collection. Each pair tells a story of Spanish heritage and meticulous craftsmanship. Discover new arrivals, handcrafted with passion and designed for your everyday adventures. Explore more: [Link]
• •Product Description Snippet (Avarcas - Focus on Heritage & Feel): Experience the true spirit of Menorca with our [Product Name] Avarcas. Lovingly handmade by traditional artisans in Spain, these sandals feature supple genuine leather that molds to your foot and a lightweight, durable sole for all-day comfort. More than just a shoe, it’s a piece of Spanish heritage.