Brand Tone

Authentic and Passionate, Informative and Helpful, Friendly and Approachable, Quality-Conscious

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Customer Satisfaction
• •Cultural Sharing

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, language style (e.g., use of Spanish words, level of formality), and key messages. Share this with anyone creating content.
• •Immerse in the Culture: Encourage copywriters to learn about Spanish cuisine, traditions, and even basic Spanish phrases to infuse authenticity naturally into the content.
• •Use Storytelling: Share the stories behind the products, the artisans, or the culinary traditions. This builds connection and reinforces the values of authenticity and passion.
• •Focus on Sensory Language: When describing food and wine, use vivid, descriptive language that appeals to the senses (taste, smell, sight, texture) to make the products irresistible and convey quality.
• •Be Consistent Across All Channels: Ensure that the tone of voice is maintained whether it's on the website, social media posts, email newsletters, or customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

A specialized provider of authentic Spanish food and wine. A source for those looking for specific Spanish delicatessen not easily found elsewhere. A knowledgeable and passionate purveyor of Spanish culinary culture. Reliable in terms of product information and customer interaction on their owned channels.

Copy Examples

• •Taste the heart of Spain! 🇪🇸 Our hand-carved Jamón Ibérico is more than just ham; it's a centuries-old tradition, a moment of pure indulgence. Experience the rich, nutty flavor that melts in your mouth. Perfect for your next tapas night or as a special treat. Link in bio to bring Spain to your table! #SpanishDelights #JamónIbérico #AuthenticFlavors #SpainAtHome #GourmetFood
• •¡Hola food lovers! Ever wondered what makes Spanish olive oil so special? It's the sun, the soil, and generations of expertise poured into every bottle. This week on the blog, we dive deep into the world of Spanish liquid gold – from different olive varieties to perfect pairings. Discover the soul of Spain, one delicious drop at a time. [Link to blog post]
• •Spanien Delikatessen: Your authentic taste of Spain. We bring you the finest selection of traditional Spanish specialties, from savory hams and cheeses to exquisite wines and sweets. Discover true Spanish flavor, delivered to your door.
• •Weekend Fiesta incoming! 🎉 Get ready for your Spanish feast with 15% off all our chorizo varieties this weekend only! Use code FIESTA15 at checkout. Let us know your favorite way to enjoy chorizo in the comments below! 👇 #SpanishFood #ChorizoLove #WeekendTreat #SpecialOffer #TapasTime
• •More than just a shop, Spanien Delikatessen is a celebration of Spanish life and flavor. Born from a passion for the rich culinary heritage of Spain, we meticulously source authentic, high-quality products to share the joy of Spanish gastronomy with you. Join us on a delicious journey!