Brand Tone

Professional & Knowledgeable, Results-Oriented, Caring & Reassuring, Approachable & Welcoming

Brand Values

• •Efficacy & Results: Delivering treatments and products that provide visible and significant improvements to skin health and appearance.
• •Expertise & Professionalism: Ensuring services are provided by qualified and experienced professionals using established techniques and quality products.
• •Client-Centricity: Focusing on individual client needs through consultations and tailored skincare solutions.
• •Quality: Offering high-standard skincare products and utilizing advanced technology in treatments.
• •Education: Informing clients about skincare, treatments, and product benefits to empower them to make informed decisions.

Best Practices

• •Focus on Benefits and Solutions: Always frame product and service descriptions around how they solve a client's problem or help them achieve their desired outcome (e.g., "clear your complexion," "improve skin drastically").
• •Use Clear, Confident Language: Avoid jargon where possible, but when discussing treatments or ingredients, explain them in a way that conveys expertise without being condescending. Be direct about the positive results clients can expect.
• •Incorporate Testimonial Language (Authentically): Draw inspiration from the positive language clients use in their reviews – words like "drastically improved," "phenomenal results," "game-changer" – and subtly weave similar confident and enthusiastic phrasing into your copy where appropriate.
• •Maintain a Professional yet Approachable Demeanor: While highlighting expertise and the clinical nature of services, ensure the language remains welcoming and encouraging, inviting questions and consultations. Phrases like "We can't wait to meet you!" or "We offer a complementary consultation" help achieve this.
• •Educate and Empower: Create copy that not only sells but also informs. By explaining the 'how' and 'why' behind treatments and product ingredients, you reinforce the brand's knowledge and build client trust, empowering them in their skincare journey.

Social Perception

Clients generally perceive Spala Aesthetics as a place to achieve real results for their skin concerns, particularly acne and signs of aging. Lauren and her team are seen as knowledgeable and skilled, leading to a sense of trust. Clients appreciate the attentive service and prompt delivery of products. The brand is associated with achieving a "radiant, healthy and youthful skin."

Copy Examples

• •Headline: Reveal Your Radiance: Expert Skincare, Visible Results. Body: At Spala Aesthetics, we combine 20 years of somatology expertise with advanced treatments like micro-needling and HIFU to address your unique skin concerns. Let us guide you to a healthier, more youthful complexion. Book your complimentary consultation today.
• •Headline: Tired of Acne? Discover Lasting Clarity. Body: Don't just cover acne, conquer it. Our clients have seen drastic improvements with our tailored Lamelle treatments and expert care. It's time to feel confident in your skin again. Learn more about our acne solutions.
• •Headline: The Science of Youthful Skin, Delivered by Experts. Body: Spala Aesthetics offers cutting-edge skin rejuvenation, from potent Lamelle Correctives serums to transformative chemical peels. We meticulously select the best technology and products to ensure phenomenal results. Invest in your skin's future.
• •Headline: Your Journey to Glowing Skin Starts Here. Body: New life for dull or fatigued skin is possible at any age. At Spala Aesthetics, we're dedicated to helping you achieve a clear, radiant complexion with personalized treatments and world-renowned products. Let's unveil a more radiant you.
• •Headline: Experience the Spala Difference: Quality Products, Exceptional Care. Body: From Guinot to Proactive Collagen, we offer expertly selected skincare available in our clinic and online store. Our team is committed to providing world-class service and ensuring you have the tools to maintain beautiful skin for years to come. Shop now or visit our Bryanston clinic.