Brand Tone

Patriotic and Proud, Authentic and Passionate, Accessible and Convenient, Quality-Focused, Aspirational, Modern and Expansive

Brand Values

• •Authenticity: Offering genuine Spanish products.
• •Quality: Providing high-quality, selected items.
• •Spanish Heritage & Culture: Promoting and celebrating Spanish traditions and craftsmanship.
• •Accessibility/Convenience: Making Spanish products easily available worldwide.
• •Support for Spanish Economy/Businesses: Championing national products and companies.
• •Customer Satisfaction: Implied through mentions of customer service and ensuring successful order receipt.
• •Growth and Innovation: Constantly updating its catalog and expanding its reach.
• •Sustainability: Noting that 1 in 4 vendors offer ECO products and positioning as a Net Zero start-up.

Best Practices

• •Embrace "Españolisms" (Tastefully): Incorporate Spanish words or phrases where appropriate (e.g., "¡Hola!", "auténtico," "sabor") to reinforce the brand's origin, but ensure they are understandable to a global audience or provide context.
• •Storytelling is Key: Don't just list products; tell the story behind them – the region, the maker, the tradition. This taps into the cultural and passionate aspects of the brand.
• •Focus on Sensory Language: Use vivid descriptions that evoke the tastes, smells, sights, and textures of Spain to make the products and the experience more tangible and desirable.
• •Maintain a Proud but Welcoming Voice: While celebrating Spanish origin, ensure the tone remains inclusive and inviting to customers worldwide who wish to experience Spanish culture.
• •Consistently Highlight Authenticity and Quality: These are core values. Every piece of copy, where relevant, should reinforce the genuine nature and high standard of the products offered.

Social Perception

Primarily perceived as a large online platform for diverse Spanish products, a 'one-stop-shop.' Seen as an entity that champions and facilitates the sale of Spanish products internationally. Recognized for its rapid expansion and large inventory.

Copy Examples

• •Headline (Website Banner): Spainity: Your Heart. Spain's Soul. Delivered. Body: From the sun-kissed groves to your table, experience the true essence of Spain. Authentic, handpicked, and just a click away.
• •Social Media Post (Instagram - Image of Paella Kit): Craft your own Spanish masterpiece! 🥘 Our authentic paella kits bring the vibrant flavours of Valencia straight to your kitchen. Taste the tradition. #Spainity #SpanishFood #PaellaLove #AuthenticSpain
• •Product Description (Artisan Olive Oil): More than just olive oil, it's a journey through generations of Spanish craftsmanship. Each drop of our [Producer Name] Extra Virgin Olive Oil tells a story of dedication and the rich Spanish soil. Elevate your dishes with true liquid gold. #TasteOfSpain #ArtisanOliveOil #SpainitySelection
• •Email Subject Line (Newsletter): ¡Hola! Discover What’s New & Authentically Spanish at Spainity Email Snippet: This week, we're celebrating the artisans of Andalusia! Explore new arrivals, from handcrafted ceramics to the richest Iberico ham, and let Spainity bring a piece of their passion to your home.
• •About Us Snippet: At Spainity, we're more than a marketplace; we're ambassadors of Spanish excellence. We tirelessly search every corner of Spain to bring you products that are not just made, but born from Spanish heart and heritage. Because 'Made in Spain' is a promise of quality and a taste of life.