Brand Tone

Encouraging & Supportive, Personal & Relatable, Practical & Intentional, Feminine & Aesthetically Pleasing

Brand Values

• •Grace & Flexibility
• •Intention & Purpose
• •Connection & Relationships
• •Simplicity & Organization (in a non-overwhelming way)
• •Supporting Women/Mothers

Best Practices

• •Embrace Empathy: Always write from a place of understanding your audience's challenges (e.g., the "chaos" of motherhood, feeling overwhelmed). Use language that shows you "get it."
• •Use "Grace-Filled" Language: Incorporate words like "grace," "flexibility," "intention," "breathe," "nourish," "gentle," and "flow" to maintain the supportive and non-pressuring tone.
• •Maintain a Personal Connection: Even in general copy, hint at the personal story behind the brand (e.g., "created by a mom for moms"). On social media, encourage Rachael Werner’s authentic voice to shine through.
• •Focus on Benefits Beyond Organization: Highlight how the planner helps users live intentionally, find joy, reduce stress, and feel more connected, not just how it helps them tick off tasks.
• •Keep it Visually Cohesive: Ensure that the copy is always presented with the brand's aesthetic in mind – clean, beautiful, and often feminine. The visual tone and verbal tone should align seamlessly.

Social Perception

Positive & Appreciative, Seen as a Solution for a Specific Need, Good Customer Service, Community Connection

Copy Examples

• •Headline: "Embrace Your Beautiful Chaos. Plan with Grace." Body: "Life doesn’t fit neatly into hourly slots. Our Spaces Planner gives you the freedom to organize your intentions, your way. Perfect for the mom juggling it all, the creative spirit, and the woman ready to live with purpose. Find your flow, not just your schedule."
• •Social Media Post (Instagram - with an image of the planner open with a cup of tea): "Sip, breathe, and plan. ✨ This isn't just about to-do lists; it's about making space for what truly nourishes your soul. Our planners are designed for women like you – navigating the beautiful, messy, wonderful journey of life with intention and a little bit of grace. How are you making space for joy this week? #SpacesPlanner #IntentionalLiving #GraceFilledPlanning #MomLife"
• •Product Description Snippet: "More than a planner, it’s your companion for a life lived with intention. Crafted with love by a busy mom for busy moms, the Spaces Planner understands that flexibility is key. With dedicated 'spaces' for every facet of your life – from errands to dreams – you can finally organize your world without feeling boxed in. Beautifully designed, because planning should inspire you."
• •Email Subject Line: "Feeling Overwhelmed? Find Your Calm with Spaces Planner." Email Body Snippet: "Hey lovely, We know life can feel like a whirlwind. That’s why we created the Spaces Planner – to be a gentle guide, not a rigid taskmaster. It’s designed to help you 'sprinkle your to-do list into the cracks of life,' so you can focus on what truly matters. Ready to plan with more peace and purpose?"
• •Facebook Ad Copy: "Tired of planners that don't get your life? The Spaces Planner is different. Designed for flexibility, for list-lovers, for women who crave connection and simplicity. It’s time to control the chaos, not let it control you. ✨ Discover the 'spaces way' of planning and cultivate a life you love. Shop Now!"