Brand Tone

Joyful and Enriching, Quality-conscious and Design-Oriented, Curated and worldly, Approachable and Informative, Ethically Minded

Brand Values

• •Enriching Lives: Their primary philosophy is to bring smiles and joy to people through their products and services, contributing to a prosperous society.
• •Quality and Design Excellence: They select items based on superior functionality and design.
• •Global Curation: Offering unique items sourced internationally, with a focus on European brands.
• •Customer Happiness: Implied through their mission to provide joy and their returns policy.
• •Sustainability: Actively promoting and partnering with brands that work towards Sustainable Development Goals.
• •Heritage and Trust: Having been established in 1992, they have a history in the import and wholesale business.

Best Practices

• •Always Emphasize 'Joy' and 'Enrichment': Ensure copy reflects how the products enhance daily life and bring happiness.
• •Highlight Design and Functionality: Clearly communicate the quality, thoughtful design, and practical benefits of each item. Use descriptive adjectives that evoke quality and style.
• •Maintain a Worldly & Curated Feel: Casually mention the origin of products (e.g., 'German engineering,' 'Italian design') to reinforce the international sourcing and curated nature of the collection.
• •Integrate Sustainability Naturally: When relevant, weave in the eco-friendly aspects or the brand's commitment to SDGs as an added value, not just a buzzword.
• •Use Positive and Engaging Language: Employ upbeat, inviting language. Ask questions to engage the audience and use words that evoke positive emotions. Ensure clarity and avoid overly technical jargon.

Social Perception

Customers likely perceive Spacejoy.tokyo as a source for unique, high-quality imported lifestyle goods and gifts that are not commonly found elsewhere. The association with established and well-designed European brands likely contributes to a perception of quality and good taste. Their focus on sustainability may appeal to environmentally conscious consumers. The brand is seen as a reputable importer and retailer within its market in Japan.

Copy Examples

• •Headline for a new European kitchenware collection: 'Savor Every Moment: Discover European Craftsmanship for a Brighter Kitchen & Joyful Home.'
• •Instagram post for a Qualy product: 'Little details, big smiles! ✨ This clever [Product Name] from Qualy doesn't just organize your space, it adds a playful touch that brightens your day. Functional design, sustainably made. #SpacejoyTokyo #QualyDesign #JoyfulLiving'
• •Facebook ad for Miffy collection: 'Bring timeless charm home! Our beloved Miffy collection, straight from Dick Bruna's heart to yours. Perfect for gifting, even better for keeping! Explore beautifully designed essentials at Spacejoy.tokyo. #MiffyLove #SpacejoyFinds #EuropeanDesign'
• •Website banner for sustainable products: 'Live Beautifully, Choose Wisely. Explore our curated collection of thoughtfully designed, sustainable goods that enrich your life and care for our planet. #SustainableStyle #SpacejoyTokyo #EcoChic'
• •Email subject line for a seasonal promotion: 'Add a Touch of European Joy to Your [Season]! ✨ Fresh finds inside.'