Brand Tone

Helpful, Practical, Friendly, Approachable, Value-Driven, Efficient, Reliable, Locally Focused

Brand Values

• •Customer Satisfaction
• •Quality and Value
• •Practicality and Organization
• •Efficiency
• •Local Connection

Best Practices

• •Always Emphasize Solutions and Benefits: Focus on how the products solve a customer's problem (e.g., "say goodbye to shoe piles," "making mornings a breeze") rather than just listing features.
• •Maintain a Friendly, Slightly Informal NZ Voice: Use welcoming language ("Kia Ora!" where appropriate), common Kiwi colloquialisms if natural, and a generally positive and encouraging tone. Keep it relatable for the New Zealand audience.
• •Clearly Communicate Value and Efficiency: Regularly mention affordable pricing, good deals, fast shipping, and local NZ service to reinforce these core aspects of the brand promise.
• •Use Visuals and Copy Cohesively: Ensure that the tone of the copy matches the style of the visuals (e.g., clean, organized, bright). On platforms like Instagram and TikTok, let the visuals do some of the talking, with concise, engaging captions.
• •Be Consistent Across All Channels: Whether it's the website, an email, or a social media post, the core tone (helpful, friendly, value-driven, efficient, local) should be recognizable. Create a simple brand voice guide for anyone writing copy.

Social Perception

Positive for Product and Price, Good Customer Service and Fast Delivery, Trusted Local Business, Occasional Delivery Issues. Overall, the brand seems to be well-regarded as a go-to online store for affordable home organization solutions in New Zealand.

Copy Examples

• •Facebook/Instagram Post (General): Tired of the clutter? 🙋‍♀️ Space General is here to help! ✨ Discover stylish and practical storage solutions for every corner of your Kiwi home. From kitchen sanity-savers to wardrobe wonders, we've got you covered. Shop now and enjoy fast, NZ-wide shipping! #SpaceGeneralNZ #HomeOrganisation #TidyHomeHappyHome #NZMadeEasy
• •Product Feature (e.g., Shoe Rack): Step up your entryway game! 👟 Our [Product Name] shoe rack keeps your footwear neat and tidy, making mornings a breeze. Easy to assemble and built to last – great value for a clutter-free home. Tap to shop and say goodbye to shoe piles! #ShoeStorage #OrganisationHacks #SpaceGeneralFinds #Auckland
• •Website Homepage Banner: Live Better, Organised. ✨ Your Kiwi Home Deserves It. Shop Smart Storage Solutions at SpaceGeneral.co.nz – Great Prices, Fast Local Delivery! [Shop Now Button]
• •Email Subject Line (Sale Promotion): 🎉 Tidy Up & Save! Up to 30% Off Your Favourite Storage Solutions at Space General!
• •TikTok Video Caption (Decluttering Tip): Watch this messy cabinet transform! 🪄 Our [Product Name] foldable bins make organising kids' stuff a dream. Quick, easy, and oh-so-satisfying! 😉 Link in bio to shop. #NZHomeOrganising #DeclutterLikeAPro #SpaceGeneralNZ #TidyUpTips