Brand Tone

inspirational, inclusive, and fashion-forward

Brand Values

• •Inclusivity and Diversity
• •Empowerment and Confidence
• •Fashion as a Movement
• •Storytelling
• •Sustainability

Best Practices

• •Always lead with the "why." Start with the inspirational and emotional aspect of the brand before detailing product features.
• •Incorporate the #ThisIsNotAPairOfGlasses and #SpaceEyewearMovement hashtags in social media posts to reinforce the brand's community-focused mission.
• •Use inclusive and empowering language. Avoid gender-specific terms unless relevant to a specific collection and ensure imagery reflects a diverse range of people.
• •Tell the story behind the products. Whether it's the inspiration for a design or the sustainable materials used, narrative adds depth and value to the brand.
• •Maintain a confident and slightly aspirational tone. The copy should make customers feel like they are joining an exclusive and forward-thinking community.

Social Perception

The public and customers are likely to perceive Space Eyewear as a modern and socially conscious brand. The focus on diversity and inclusion, coupled with celebrity endorsements and a strong aesthetic, positions them as a trendy and desirable label. The "THIS IS NOT A PAIR OF GLASSES" tagline effectively communicates their mission to be more than just a product, which likely resonates well with consumers who value brand purpose.

Copy Examples

• •Beyond Vision. Our eyewear is more than a frame for your eyes; it's a frame for your future. With every pair, you're not just seeing the world, you're showing the world who you are. Join the #SpaceEyewearMovement.
• •Style That Speaks Volumes. Don't just make a statement. Be the statement. Our latest collection is designed for the bold, the dreamers, and the ones who write their own stories. #ThisIsNotAPairOfGlasses
• •See the Change. Be the Change. Inspired by pioneers and designed for today's visionaries. Our new golf line, a tribute to Queen Rambhai Barni, is engineered to enhance your game and celebrate the power of women in sport.
• •Crafted for Confidence. From sustainable bio-acetate to precision-tinted lenses, every detail of our eyewear is designed with your confidence in mind. Feel the difference. See the possibilities.
• •Your Vision. Our Mission. At Space Eyewear, we believe in a world without limits. That's why we create eyewear that's inclusive, empowering, and designed to help you achieve your dreams. What's your next adventure?