Tono de Marca

personal, passionate, casually creative, approachable, transparent, rebellious, appreciative of design, community-focused, collaborative

Valores de Marca

• •Creative Freedom & Authenticity
• •Appreciation for Design & Aesthetics
• •Community & Collaboration
• •Connection Through Music
• •Quaint & Approachable Quality

Mejores Prácticas

• •Embrace the Founder's Voice: Continue using the personal, informal, and passionate tone established by the founder, Lui Peng Dodds. Using "I/we," informal language, and storytelling will maintain authenticity.
• •Segment the Tone by Brand Pillar: While the core voice is personal, adapt it slightly for each pillar. E-commerce: Focus on the aesthetics, design, and quality of the products. 4DM Music: Use a more collaborative, community-oriented, and energetic tone. Furniture/Art: Adopt a more artistic and descriptive tone that speaks to craftsmanship and aesthetic theory (e.g., "brutalist yet refined").
• •Address Brand Confusion Proactively: Use a tagline or a consistent phrase in bios and descriptions that clarifies the brand's identity, such as "A creative studio and shop. (P.S. We're not a coffee shop)." This helps manage SEO and audience expectations.
• •Prioritize Visual Storytelling: The brand is heavily aesthetic. Ensure all copy is supported by high-quality visuals (photos, videos) that reflect the "art gallery vibes" and design-forward ethos. The copy should complement the visual, not just describe it.
• •Maintain Transparency: The brand’s origin is rooted in a personal journey of discovery. Continue to be transparent about projects, the creative process, and the collaborative nature of 4DM. This builds trust with a niche audience that values authenticity over a polished corporate facade.

Percepción Social

Split perception: informed audience sees it as reliable, aesthetic-driven, and a creative project; the general public is often confused with unrelated coffee shops, leading to negative associations due to misidentification.

Ejemplos de Copy

• •We don't do boring. We do beautifully designed objects that just feel right. The Block by LEFF Amsterdam isn't just an alarm clock; it's a statement. Retro-modern vibes for spaces that tell a story. Find it on spacecafe.io (if you know, you know).
• •This is our space. A studio built for creativity, not commerce. It’s where our artists and friends bring ideas to life. Not for hire, but always open for collaboration. If you’re making music that matters, let's connect. 4DM@spacecafe.io.
• •Brutalism, but make it refined. Our handcrafted furniture is made in limited runs for those who appreciate bold lines and raw materials. This isn't just furniture; it's functional art. Explore the collection.
• •They told me to pick one thing. So I picked them all. Furniture design, music production, curating art we love. SPACE CAFE isn't a niche, it's a mindset. Welcome to our corner of the internet.
• •Subject: A space for good things // Hey friend, Lui here. I started SPACE CAFE because I just really like making things and sharing them. This week, we've added a few new 35mm prints to the gallery and dropped the latest track from our 4DM artist collective. Thanks for being part of the journey. (P.S. I still hate fullstops).