Brand Tone

Friendly, Approachable, Nostalgic, Comforting, Enthusiastic, Positive, Community-Oriented

Brand Values

• •Freshness and Quality
• •Authenticity and Tradition
• •Convenience and Accessibility
• •Customer Satisfaction and Joy
• •Health (as a secondary benefit of soy)

Best Practices

• •Embrace "Yummy" and Positive Language: Consistently use enthusiastic, positive, and sensory words that evoke enjoyment and deliciousness (e.g., "yummy," "delicious," "fresh," "comforting," "joyful").
• •Connect with Nostalgia and Emotion: Tap into the fond memories and cultural significance of taho and other local favorites. Use storytelling elements that resonate with Filipino traditions and simple pleasures.
• •Keep it Friendly and Conversational: Write in a warm, approachable, and slightly informal tone, as if talking to a friend. Use emojis where appropriate to enhance a friendly vibe, especially on social media.
• •Highlight Freshness and Quality Simply: While mentioning quality ingredients like "non-GMO soy beans," avoid overly technical jargon. Focus on the resulting freshness and delicious taste that customers value.
• •Encourage Sharing and Community: Frame products as something to be enjoyed with others (family, friends). Use inclusive language and engage with customer comments and posts to foster a sense of community. This is evident in their "Taho Party" offerings.

Social Perception

Loved Local Brand, Tasty and Refreshing, Associated with Comfort and Nostalgia, Convenient Treat, Good for Sharing

Copy Examples

• •Remember those carefree days? 🥰 Relive the simple joy with a warm cup of our classic taho. Freshly made, just for you! #SoyYummy #TahoLove #FilipinoFavorites
• •Bring the Taho Party Home! 🎉 Create sweet memories with Soy Yummy's Family Taho Kit. Order now for a deliciously good time! [Link to product]
• •How do you Taho? 🤔 Vote for your favorite! Either way, it's #SoyYummy and always hits the spot! #TahoTime #SnackAttack
• •Thirsty for something delicious AND good for you? Our fresh soy milk is packed with flavor and wholesome goodness. Perfect for any time of day! Try all our yummy flavors! #SoyMilk #HealthyDrinks #SimplyDelicious
• •Beat the heat the #SoyYummy way! 😎 Our Soy Refreshers are the perfect cool-down treat. Which flavor are you craving today? #Refresh #TreatYourself #SoyGood