Brand Tone

Approachable and Friendly, Knowledgeable and Passionate, Playful and Creative, Modern and Fresh, Authentic

Brand Values

• •Quality
• •Education & Knowledge Sharing
• •Passion for Tea
• •Community Building
• •Mexican Identity/Local Sourcing (for some blends)
• •Accessibility
• •Health and Well-being

Best Practices

• •Develop a "Voice Persona": Create a detailed profile of Soy Té's voice as if it were a person. Is it a wise, friendly mentor? A quirky, enthusiastic friend? This helps ensure everyone writing for the brand sounds consistent. Think of the main presenter on their TikTok channel as a starting point.
• •Use a "Word Bank" and "No-No List": Compile a list of words and phrases that align with the brand's friendly, knowledgeable, and fresh tone (e.g., "discover," "vibrant," "explore," "mindful sip," "brew-tiful"). Conversely, list terms to avoid (e.g., overly technical jargon unless explained, overly formal or stiff language, generic marketing speak).
• •Prioritize Storytelling and Education: Frame content around sharing knowledge, telling the story behind a tea, or explaining a process in an engaging way, rather than just hard-selling. This aligns with their value of education.
• •Adapt to the Platform, Maintain the Core: While the specific style might change slightly (e.g., more humor on TikTok, slightly more detail on the blog), the core approachable, passionate, and knowledgeable voice should remain consistent across all channels.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Personalized and genuine interactions reinforce the brand's perceived authenticity and approachability.

Social Perception

Seen as Experts, Entertaining and Engaging, High-Quality Products, Innovative, Reliable Supplier, Customer-Focused

Copy Examples

• •Instagram Post (Product focused, approachable & knowledgeable): Meet 'Guadalajara' 🌺☕️ – our vibrant tisane that’s as colorful and lively as its namesake city! We’ve blended sweet guava, juicy apple, tropical papaya, and delicate rose petals for a taste that’s pure joy. Perfect hot or iced for a refreshing escape. What city inspires your perfect tea moment? #SoyTe #TisanaGuadalajara #MexicanFlavors #TeaTime #HechoEnMexico
• •TikTok Video Intro (Playful & educational): Spill the tea! 🤫 Ever wonder if black tea *actually* wakes you up more than coffee? Let's bust some myths and sip some truths! #SoyTe #TeaMyths #BlackTeaFacts #CaffeineFix #LearnOnTikTok
• •Website Blog Post Title (Passionate & informative): Beyond the Bag: A Beginner's Guide to Loose Leaf Bliss. Unlock a World of Flavor with Soy Té.
• •Facebook Ad (Community focused & inviting): Ready to dive deeper into the art of tea? 🍵✨ Join our upcoming virtual 'Tea for Beginners' workshop! We'll explore delicious varieties, perfect your brew, and share our passion. Limited spots – link in bio to become a tea connoisseur with Soy Té! #SoyTeCursos #TeaCommunity #LearnWithUs #TeaLoversUnite
• •Product Description Snippet (Authentic & quality-focused): Our 'Mandarina Shou Pu Er' is a journey in a cup. Aged Pu Er tea carefully nestled inside a sun-dried mandarin orange, imparting a unique citrusy depth to the earthy notes. Sourced with care, crafted for an authentic experience. #SoyTe #PuErTea #TeaJourney #ArtisanTea