Tono de Marca

relatable, expressive, and approachable

Valores de Marca

• •Self-Expression and Individuality
• •Empowerment
• •Affordability and Quality
• •Community

Mejores Prácticas

• •Lead with "So": Whenever possible, start captions, headlines, or short-form text with the word "So" to reinforce the brand name and its core conversational, relatable concept.
• •Use "You" and "Your": Directly address the customer. Frame copy around their feelings, their style, and their identity to make the connection personal (e.g., "Your new favorite sweatshirt," "However you feel").
• •Keep it Simple and Direct: Avoid overly complex or technical jargon. The brand's strength is its simplicity. The copy should be as clear, concise, and easy to understand as the phrases on the sweatshirts.
• •Encourage Dialogue and Sharing: Ask questions in social media captions (e.g., "Which one is so you? Tag a friend who is #SoExtroverted!"). This builds community and reinforces the value of shared identity.
• •Maintain Visual Consistency: Ensure the minimalist, clean aesthetic of the website is reflected in all marketing materials. The copy should feel like a natural extension of the visual brand —uncluttered, modern, and focused on the product and the person wearing it.

Percepción Social

The public perceives 'So You.' as a trendy and relatable brand offering comfortable, expressive clothing. Customers appreciate the quality for the price and the novelty of the designs. It is seen as a go-to for casual wear and thoughtful gifts. The brand's presence on platforms like TikTok and its feature in a TV show are beginning to build its cultural capital, positioning it as current and in-the-know.

Ejemplos de Copy

• •Some days are for doing it all. Others are for doing nothing at all. For those days, we've got you covered. #SoYou #SoTired #RestDay
• •Wear Your Mood. So... how are you feeling today? Whether you're feeling introverted, grateful, or just plain tired, say it with your chest. Shop the collection that's all about you. #SoYouApparel
• •So You. So Authentic. Apparel that gets you. Free shipping on orders over $75.
• •A cozy reminder to count your blessings. Made from a premium cotton blend, our 'So Grateful' crewneck is your go-to for chilly days and warm feelings. It's more than a sweatshirt—it's a mindset. Perfect for you or as a thoughtful gift for someone special.
• •So... what's new? 👀