Brand Tone

Reassuring & Trustworthy, Child-Friendly & Engaging, Informative & Supportive, Innovative & Tech-Forward

Brand Values

• •Safety & Security
• •Parental Control & Peace of Mind
• •Connection & Communication
• •Child-Appropriate Technology
• •Innovation
• •Data Privacy

Best Practices

• •Prioritize "Safety First" Language: Always lead with and reinforce the safety aspects of the products. Use words like "secure," "protected," "safe," "peace of mind," and "parental control" consistently.
• •Speak to Parents' Concerns Directly: Acknowledge the worries parents have about technology and position SoyMomo as the solution. Use empathetic and understanding language.
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain features and benefits in a way that is easy for busy parents to understand quickly.
• •Balance Reassurance with Empowerment: While emphasizing safety, also highlight how the products can empower children to be a bit more independent and communicative in a controlled environment.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, or customer service interactions, ensure the core messages of safety, trust, and child-appropriateness are maintained. When using more playful or engaging tones (e.g., on TikTok), ensure it still aligns with the overarching brand values of safety and age-appropriateness.

Social Perception

Generally positive as a reliable provider of a "first phone" alternative for kids, with a focus on safety features.

Copy Examples

• •Headline: Keep Them Close, Even When They're Exploring. Body: With SoyMomo's GPS smartwatches, give your child the freedom to discover while you enjoy peace of mind. Real-time location, safe zones, and instant SOS alerts – because their safety is your world.
• •Headline: Their First Phone, Reimagined for Safety. Body: Introduce your child to connected technology the smart way. SoyMomo watches offer calls and messages only with approved contacts. No social media, no unsafe internet access – just secure connection.
• •Headline: Adventure-Proof Tech for Your Little Explorer! Body: Mud puddles? Tree climbing? No problem! SoyMomo devices are built tough to handle all your child's adventures, with features that keep them safe and connected every step of the way.
• •Headline: Empowering Parents, Protecting Kids Online. Body: Navigate the digital world with confidence. SoyMomo tablets feature robust parental controls, content filters, and even cyberbullying detection, so you're always in the know.
• •Headline: Stay Connected, Stay Reassured. Body: From goodnight calls to "I made it!" texts, SoyMomo makes it easy to be there for them. Simple for kids, peace of mind for you – that's the SoyMomo promise.