Brand Tone

Approachable, heartfelt, community-oriented, personal, friendly, engaging, proud of craft and quality.

Brand Values

• •Family & Legacy
• •Empowerment & Self-Love
• •Handmade Quality & Craftsmanship
• •Community & Local Support
• •Authenticity

Best Practices

• •Always Lead with the 'Why': Consistently thread the brand's origin story and the meaning behind "Soyme" into your communication. This emotional connection is a key differentiator.
• •Use "We" and "Our": Emphasize the mother-daughter, family-run aspect of the business. This reinforces the personal, handmade feel over a corporate one.
• •Show, Don't Just Tell: Continue using behind-the-scenes content. Photos and videos of the candle-making process, market setups, and the founders themselves are powerful tools for maintaining authenticity.
• •Engage with Your Community: When posting, ask questions, respond to comments with a personal touch, and continue to highlight your involvement in local events. This nurtures your community-oriented image.
• •Focus on Feelings and Moments: Instead of just listing scent notes, describe the feeling or memory a scent evokes. This aligns with the brand's values of self-love and creating meaningful moments.

Social Perception

Genuine, small, local business with high-quality, pleasantly scented products. Customers connect with the brand's story and appreciate the handmade aspect. Recognized and supported member of their community. Trustworthy and relatable brand.

Copy Examples

• •Evoke the feeling of a warm embrace with our new Dark Amber Rosewood candle. Hand-poured with love, it is more than a scent – it's a moment of self-care. #SoymeGifts #HandmadeWithLove
• •Soyme is a story of love, loss, and legacy. Founded by a mother and daughter, each candle we pour is a tribute to the woman who taught us about strength and self-love. Our name, 'Soyme,' means 'I am,' a reminder to honor yourself every day.
• •Light up your weekend with a scent that tells a story. From our family to yours, discover the warmth of Soyme's hand-poured soy candles. Made right here in Indiana, for moments that matter.
• •Our Apple Cider Donut candle is crafted with 100% U.S. grown soy wax and lead-free cotton wicks for a clean, long-lasting burn. A delicious blend of fresh apples, cinnamon, and warm cider to make your space feel like home.
• •Come say hi! We're at the Monroe County Fall Festival all weekend. We'd love for you to experience the scents that started in our home and are now loved by our community. Smell, chat, and support local!