Brand Tone

Supportive and Empathetic, Informative and Knowledgeable, Approachable and Friendly, Nurturing and Gentle, Positive and Encouraging

Brand Values

• •Mother & Child Wellbeing
• •Quality and Trust
• •Community and Support
• •Empathy and Understanding
• •Guidance and Empowerment
• •Practicality and Usefulness

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that outlines your core tone words (e.g., Supportive, Informative, Gentle) and provides "Do" and "Don't" examples for language, phrasing, and even emojis if applicable. Share this with anyone creating content.
• •Focus on "Her" (The Mother): Always write with the target audience – mothers and expectant mothers – in mind. Use "you" and "your" frequently to make the copy feel personal and directly address her needs, feelings, and challenges. Speak her language.
• •Prioritize Empathy and Understanding: Before writing, consider the emotional state of your audience. Are they excited, anxious, overwhelmed, joyful? Let your copy reflect that understanding and offer validation and support.
• •Be Informative, Not Just Promotional: While the goal is to sell, provide genuine value through information, tips, and advice. This builds trust and reinforces the brand's role as a knowledgeable resource, not just a retailer.
• •Review and Refine Regularly: Periodically review all public-facing copy (website, social media, ads, emails) to ensure it aligns with the established brand tone and values. Get feedback from team members and even customers if possible. Consistency is built through ongoing effort.

Social Perception

A reliable source for maternity and baby products in Chile, A supportive community for mothers, A provider of quality items, Helpful and responsive, Focused and specialized

Copy Examples

• •Carry your love close, comfortably and safely. ❤️ Our ergonomic baby carriers are designed with your baby's development and your comfort in mind, so you can enjoy every precious moment, hands-free. Discover the freedom of connection. #MamatronaContigo #AmorQueLleva #CrianzaEnBrazos
• •Your beautiful journey to motherhood is beginning! ✨ At Mamatrona, we understand every flutter and every question. Find everything you need to prepare for your baby's arrival, from essential postpartum care to the sweetest first outfits. Let us accompany you. Shop our 'Welcome Baby' collection -> [Link] #MamatronaTeAcompaña #DulceEspera #MamáPrimeriza
• •Mamatrona: Nurturing Your Motherhood. Quality products, expert advice, and a community that understands. Because every mom deserves support and joy.
• •A little help for your big adventure, Mom! ✨ Tips & new arrivals inside.
• •5 Gentle Ways to Soothe Your Fussy Baby (And Yourself Too, Super Mom!)