Brand Tone

nurturing, serene, and educational

Brand Values

• •Natural and Eco-Conscious
• •Holistic Well-being
• •Quality and Craftsmanship
• •Innovation and Versatility
• •Local and Family-Oriented

Best Practices

• •Always emphasize the unique selling proposition—that it's both a candle and a body moisturizer. This is the brand's most powerful differentiator.
• •Use sensory and emotive language: Employ words that evoke feelings of calm, warmth, serenity, and well-being. Focus on the experience of using the product, not just its features.
• •Reinforce Natural and Eco-Friendly Values: Consistently mention key attributes like "natural ingredients," "eco-conscious," "sustainably sourced," and "hand-poured" to build trust and appeal to the target audience.
• •Tell the Brand Story: Weave in elements of the brand's heritage—being the original in South Africa, family-owned, and locally inspired—to create a stronger emotional connection with the customer.
• •Maintain a Nurturing Tone: The voice should always be gentle, caring, and slightly educational. Position the brand as a trusted guide to a more serene and holistic lifestyle.

Social Perception

Overwhelmingly positive; perceived as high-quality, effective, a unique and cherished gift, and associated with calm, relaxation, and a delightful dual-functionality as a moisturizer.

Copy Examples

• •Melt Away the Day. It’s more than a candle. It’s your evening ritual. As the natural soy wax melts, it transforms into a warm, vitamin-rich oil. Massage into your skin and feel the stress of the day simply dissolve. Ignite your senses, nourish your skin.
• •The Gift of Tranquility. Looking for a gift that truly keeps on giving? Our hand-poured soy candles offer a serene aromatherapy experience and a luxurious, skin-softening treatment in one. Handcrafted with love in South Africa for the ones you love.
• •From Our Family to Yours. Since 2007, our family has been dedicated to crafting eco-conscious wellness products that support a healthy, holistic lifestyle. Each SoyLites candle is a testament to our passion for nature, quality, and innovation. Bring the warmth of our home into yours.
• •Your Desk-Side Oasis. Transform your workspace into a sanctuary of calm and focus. The gentle flicker and clean, natural fragrance of a SoyLites candle can help soothe the mind and inspire creativity. A simple light for a brighter workday.
• •Naturally Better for You, and the Planet. Indulge without compromise. Our candles are crafted from renewable soy wax and pure essential oils, free from toxins and petroleum. Enjoy a beautiful fragrance and soft, nourished skin, all while making a choice that’s kinder to the earth.