Brand Tone

Efficient, Functional, Modern, Informative. Secondary: Approachable, Occasionally Playful/Witty (especially on social media), Aspirational (related to health and productivity), Concerned/Responsible.

Brand Values

• •Efficiency & Convenience
• •Science-Backed Nutrition
• •Accessibility & Affordability
• •Sustainability
• •Innovation
• •Social Responsibility
• •Transparency

Best Practices

• •Prioritize Clarity and Conciseness: Reflect Soylent's efficiency by getting straight to the point. Avoid jargon where possible, or explain it simply. The message should be easy to digest, like the product itself.
• •Lead with Benefits, Support with Facts: Start by highlighting how Soylent solves a problem (saves time, provides complete nutrition, offers convenience) and then back it up with specific, science-based details (e.g., "20g plant protein," "39 essential nutrients," "low-glycemic carbs").
• •Use Modern and Direct Language: Employ a vocabulary that feels current and straightforward. Avoid overly formal or embellished language. Keep the tone confident and knowledgeable.
• •Incorporate Keywords of Value: Consistently use terms that reinforce Soylent's core values, such as "complete nutrition," "science-backed," "sustainable," "efficient," "convenient," and "plant-based."
• •Maintain an Underlying Optimism and Problem-Solving Approach: Position Soylent as a smart solution to modern dietary challenges. The tone should feel enabling and positive, helping people achieve their health and productivity goals. When addressing sustainability or social good, the tone should be responsible and committed.

Social Perception

Initially seen as a "hacker food" or a futuristic solution for those too busy to eat traditional meals, garnering a cult following in Silicon Valley. Increasingly viewed as a practical tool for managing nutrition during hectic schedules, appreciated for its convenience and complete nutrition. Some use it for weight management or to ensure they get adequate protein and nutrients, especially in a plant-based format.

Copy Examples

• •Headline: Fuel Your Focus. Not Your Kitchen Time. Body: Soylent delivers science-backed, complete nutrition in seconds. 20g plant protein, 28 vitamins & minerals. All you need, nothing you don't. Get back to what matters.
• •Social Media Post: Stop the 3 PM slump. Soylent’s balanced macronutrients and slow-burning carbs provide sustained energy to power through your busiest days. #Soylent #CompleteNutrition #ProductivityFuel
• •Product Description Snippet: Engineered for your life. Our Creamy Chocolate shake isn't just delicious; it's a precisely formulated meal with 39 essential nutrients, designed for optimal absorption and energy. Sustainable. Convenient. Complete.
• •Email Subject Line: Reclaim Your Lunch Break with Soylent. Body Snippet: Tired of sad desk lunches or expensive takeout? Soylent offers a perfectly balanced, affordable meal that’s ready when you are. No prep, no cleanup, just complete nutrition.
• •Banner Ad: Soylent: Complete Meal. Zero Compromise. Make your nutrition effortless.