Brand Tone

Earthy & Natural, Elegant & Sophisticated, Conscious & Ethical, Calm & Soothing, Approachable & Appreciative

Brand Values

• •Sustainability & Eco-consciousness
• •Ethical Practices
• •Natural Beauty & Simplicity
• •Quality & Efficacy
• •Artistic Appreciation & Mindfulness
• •Community & Empowerment

Best Practices

• •Emphasize Natural Elements: Consistently use language that evokes nature, earthiness, and raw beauty (e.g., "sun-drenched," "earthy tones," "velvety blossoms," "rustic cosiness").
• •Highlight Ethical Commitments: Regularly mention "vegan," "cruelty-free," "8-free," and "sustainable" in product descriptions, social media posts, and marketing materials to reinforce these core values.
• •Maintain an Elegant & Calm Voice: Use sophisticated yet gentle and soothing language. Avoid overly casual slang or aggressive sales tactics. Focus on the experience and the feeling the products evoke.
• •Connect with Artistic Inspiration: Subtly weave in the brand's inspiration from Giorgio Morandi or the appreciation of art and simple beauty to add depth and sophistication to the messaging.
• •Show, Don't Just Tell, Sustainability: Visually showcase the eco-friendly packaging (timber caps, glass bottles) and explain the benefits of the natural ingredients in a clear, approachable way.

Social Perception

Soyclay is perceived as a high-quality, ethical, and aesthetically pleasing nail polish brand. Customers and reviewers praise the unique and sophisticated color palette, the brand's strong commitment to vegan, cruelty-free, and non-toxic formulations, the dedication to sustainability through eco-friendly packaging and practices, the quality and performance of the nail polish, and the brand's connection to art and nature.

Copy Examples

• •Headline: Embrace Your Natural Hue. Soyclay: Beauty, Mindfully Made. Body: Discover our curated collection of vegan, 8-free nail polishes. Inspired by nature’s palette, crafted for your conscious lifestyle. Shine sustainably.
• •Headline: Artistry at Your Fingertips. Body: Inspired by the soothing elegance of Morandi's art, Soyclay offers a moment of calm in every bottle. Ethical, beautiful, and effortlessly you.
• •Headline: Gentle on You, Gentle on Earth. Body: Experience the beauty of our PETA-certified vegan and cruelty-free nail polish. With compostable timber caps and nourishing formulas, it’s a choice you can feel good about.
• •Headline: More Than Just Colour. It’s a Ritual. Body: Transform your nail care into a mindful moment. Soyclay’s earthy tones and smooth application invite you to pause, appreciate, and express your unique beauty.
• •Headline: The Beauty of Sustainability. Now Bottled. Body: From our 8-free formula to our eco-conscious packaging, Soyclay is committed to a healthier planet and a more beautiful you. Explore colours that care.