Brand Tone

Elegant, Sophisticated, Romantic, Aspirational, Approachable, Trustworthy, Modern, Forward-Thinking, Celebratory

Brand Values

• •Quality Craftsmanship
• •Ethical Sourcing & Sustainability
• •Affordable Luxury
• •Customer Satisfaction & Personalization
• •Beauty & Sparkle
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., elegant, romantic, approachable, modern), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Understand Your Audience: Tailor the application of your tone to resonate with your target customer. For SOWELL, this means balancing sophistication with the excitement of milestones like engagements and the reassurance of ethical choices.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media captions, email newsletters, product descriptions, or customer service interactions. A customer should feel they are interacting with the same brand personality everywhere.
• •Focus on "Why" Not Just "What": Beyond describing the jewelry (the "what"), communicate the values and the "why" behind SOWELL JEWELRY – the commitment to ethical sourcing, affordable luxury, and celebrating special moments. This emotional connection reinforces the brand tone.
• •Review and Refine Regularly: Periodically review your content to ensure it still aligns with your intended brand tone and values. As the brand evolves or market trends shift, slight adjustments may be necessary. Train new team members thoroughly on the brand voice.

Social Perception

Positive for Value and Aesthetics, Trusted for Alternatives, Appreciation for Customization, Good Customer Service (generally), Modern and Ethical Choice

Copy Examples

• •Seal your forever with a love that shines as brilliantly as our AURA Oval Moissanite Engagement Ring. Handcrafted with meticulous care, this ethically sourced jewel embodies timeless elegance and a commitment to a brighter future. Begin your journey with a sparkle that’s both breathtaking and responsible.
• •Introducing the 'Stardust' Collection ✨ – where dreams are spun into radiant moissanite and gleaming gold. Each piece is a whisper of celestial beauty, designed for your unique sparkle. Which one tells your story? #SowellJewelry #StardustCollection #MoissaniteMagic #AffordableLuxury #NewCollection
• •Craft Your Dream. Wear Your Story. At SOWELL JEWELRY, discover exquisite, ethically sourced lab-grown diamonds and moissanite, personalized to perfection. Unforgettable moments deserve unforgettable sparkle.
• •A Gift from Us to You: Shine Brighter with 15% Off Custom Designs!
• •SOWELL JEWELRY was born from a passion for beauty, a commitment to ethical practices, and the belief that true luxury should be attainable. We meticulously handcraft each piece, pairing timeless design with the conscious choice of moissanite and lab-grown diamonds, so your jewelry not only looks exquisite but feels right.