Brand Tone

Caring, Trustworthy, and Educational

Brand Values

• •Quality & Purity
• •Natural Wellness
• •Efficacy & Relief
• •Transparency & Integrity
• •Family & Passion
• •Sustainability & Environmental Responsibility

Best Practices

• •Prioritize Education and Transparency: Always explain the 'why' and 'how' behind your products. Share information about ingredients, sourcing, lab testing, and the benefits of CBD clearly and honestly. This reinforces trustworthiness.
• •Emphasize Natural Origins and Purity: Consistently use language that evokes nature, organic practices, and the purity of your ingredients (e.g., 'plant-based,' 'sun-grown,' 'whole-plant,' 'artisan-crafted'). This aligns with the 'Sow Eden' name and values.
• •Maintain a Compassionate and Empathetic Voice: Acknowledge the wellness challenges your audience faces (e.g., sleeplessness, discomfort, stress) and position your products as supportive solutions offered with genuine care. Share founder stories or customer testimonials (with permission) that highlight this caring aspect.
• •Focus on Benefits, Supported by Facts: While highlighting the emotional and wellness benefits (e.g., 'peaceful slumber,' 'lasting calm'), always ground these claims in the factual aspects of your product (e.g., 'organic ingredients,' 'specific cannabinoid ratios,' 'lab-tested').
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with your tone (e.g., 'cultivate,' 'nurture,' 'balance,' 'pure,' 'holistic,' 'wellness journey') and ones to avoid (e.g., overly clinical or recreational jargon). Ensure this lexicon is used across all communication channels.

Social Perception

Sow Eden Organics is generally perceived very positively by its customers and the public that interacts with the brand. Customers express trust in the brand due to its transparency, quality ingredients, and consistent product performance.

Copy Examples

• •Rediscover Your Well-being, Naturally. At Sow Eden Organics, we blend nature's purity with scientific care to bring you organic CBD you can trust. Explore relief, cultivated with passion.
• •Drift into peaceful slumber with our organic Sleep Gummies. Thoughtfully crafted with a blend of CBN and CBD from sun-grown hemp, these vegan treats are your gentle nudge towards restful nights and brighter mornings. Lab-tested for purity, loved for their results.
• •Born from a desire to help those we love, Sow Eden Organics is more than just a CBD brand – it's our family's commitment to yours. We meticulously craft each product in-house, ensuring every bottle and balm delivers the pure, plant-based wellness you deserve.
• •Curious about how CBD can support your daily balance? We believe in empowering you with knowledge. Learn about the science behind our organic hemp and discover how our carefully formulated tinctures can help soothe, calm, and uplift your everyday.
• •Tired of temporary fixes? Embrace lasting calm with Sow Eden Organics. Our artisanal CBD, grown under the California sun, offers a natural path to relief and relaxation. Vegan, organic, and always made with care. Tap to learn why quality matters.