Brand Tone

Informative, Conscious, Encouraging, Natural, Pure, Innovative

Brand Values

• •Health & Wellness
• •Sustainability & Environmental Responsibility
• •Quality & Purity
• •Transparency & Ethics
• •Innovation
• •Community & Global Impact

Best Practices

• •Always Educate, Not Just Sell: Frame product benefits within the larger context of health, wellness, and the unique properties of chia. Explain the 'why' behind the product.
• •Highlight Sustainability & Ethics: Consistently weave in messaging about regenerative agriculture, B Corp status, and commitment to the planet. This is a key differentiator.
• •Maintain an Encouraging & Empowering Voice: Position SOW as a partner in the consumer's wellness journey, offering positive solutions rather than focusing on problems.
• •Emphasize Purity & Naturalness: Use clear, straightforward language to describe ingredients and processes (e.g., "100% natural," "chemical-free," "plant-based").
• •Be Transparent & Authentic: Share insights into the "From the Field to your Plate" process and the values that drive the company. Authenticity builds trust, aligning with the B Corp ethos.

Social Perception

SOW is perceived as a reputable and trustworthy brand, largely due to its focus on high-quality, natural ingredients and transparent, sustainable practices. Customers associate SOW with health benefits, particularly the Omega-3 content and plant-based nature of its products. The B Corp certification and emphasis on regenerative agriculture resonate positively with environmentally and socially conscious consumers. The brand is seen as an expert and innovator in chia-based products. There is a strong appreciation for their commitment to allergen-free products (vegan, gluten-free, soy-free, etc.).

Copy Examples

• •Headline: Fuel Your Day, Naturally. Power Your Life with SOW. Body: Discover the tiny seed making a giant impact on wellness. SOW brings you the pure, plant-based goodness of chia, sustainably grown and packed with Omega-3, fiber, and protein. From our fields to your table, it’s wellness you can trust. #SOWWellness #ChiaPower #SustainableLiving
• •Headline: Good for You, Great for the Planet. That's the SOW Promise. Body: At SOW, we believe what’s good for the earth is good for you. Our regenerative farming practices and commitment to 100% natural ingredients mean every SOW product nourishes your body and supports a healthier planet. Choose SOW, choose a brighter future. #SeedsOfWellness #BCorp #EatClean
• •Headline: More Than Just Food – It’s a Movement. Join SOW. Body: We’re not just selling chia products; we’re cultivating a community dedicated to wellness and sustainability. With SOW, you’re choosing foods that are vegan, gluten-free, and made with a "field to plate" passion for quality. Taste the difference true commitment makes. #SOWCommunity #HealthyHabits #PlantBasedGoodness
• •Headline: Unlock the Power of Chia. Simply, with SOW. Body: Did you know chia is a superfood packed with nutrients for your heart, gut, and brain? SOW makes it easy to incorporate this ancient goodness into your daily routine with our delicious oils, milks, and pastas. Effortless wellness starts here. #ChiaBenefits #SOWSimple #Superfood
• •Headline: Consciously Crafted. Deliciously Healthy. Only with SOW. Body: From our innovative chia milk to our award-winning cold-pressed chia oil, SOW is dedicated to quality you can taste and practices you can believe in. We’re control freaks about purity and sustainability, so you don’t have to be. Experience the SOW difference. #EthicalEating #SOWNatural #PurelyPlant