Brand Tone

Conscious & Responsible, Innovative & Modern, Friendly & Approachable, Informative & Transparent, Positive & Empowering

Brand Values

• •Sustainability & Eco-Friendliness
• •Health & Naturalness
• •Convenience & Practicality
• •Economical
• •Quality & Taste
• •Local Sourcing/Production
• •Transparency

Best Practices

• •Prioritize "Eco & Health" Messaging: Always weave in the benefits of sustainability (less waste, transport, water) and health (natural, organic ingredients) as primary selling points. These are core to Sovi's identity.
• •Use Positive & Empowering Language: Frame choices as beneficial and impactful (e.g., "make a difference," "smart choice," "live lightly") rather than focusing on negatives.
• •Maintain Clarity and Simplicity: Reflect the product's ease of use in the language. Keep sentences clear, concise, and easy to understand, avoiding overly technical jargon.
• •Be Enthusiastic and Approachable (especially on social media): Use a friendly, engaging tone. Emojis can be used appropriately on platforms like Instagram and TikTok to enhance this.
• •Ensure Transparency: Be open about ingredients, sourcing (e.g., "Made in France," "organic ingredients"), and the "why" behind the brand. This builds trust and resonates with conscious consumers.

Social Perception

Positive, Eco-Conscious Choice, Healthy Alternative, Practical Solution, Emerging Leader

Copy Examples

• •Headline: Rethink Your Milk. Reduce Your Footprint. Body: Introducing Sovi concentrated plant milks. Just add water for delicious, creamy oat or almond milk, minus the wasteful packaging and emissions. Good for you, great for the planet. Call to Action: Discover the Sovi difference.
• •Headline: Less Waste, More Taste. That's the Sovi Promise. Body: Tired of bulky cartons and half-used containers? Sovi's plant-based concentrates mean you make what you need, when you need it. Enjoy pure, natural flavor and a cleaner conscience. Call to Action: Make the switch to smarter milk.
• •Headline: Your Pantry's Eco-Hero: Sovi Plant Milk Concentrates. Body: Save space, save money, and help save the planet. Our delicious, organic plant milk concentrates are a small change with a big impact. From your morning coffee to your favorite recipes, Sovi makes it easy to live lightly. Call to Action: Join the plant-based revolution!
• •Headline: Healthy, Simple, Sustainable. Meet Sovi. Body: Crafted with organic French-sourced ingredients, Sovi offers a pure and simple way to enjoy plant-based milk. No gums, no fillers, just natural goodness you can feel great about. Just add water and enjoy! Call to Action: Taste the natural difference.
• •Headline: The Future of Plant Milk is Concentrated. Body: Why ship water? Sovi delivers the delicious essence of oat and almond milk in a smart, eco-friendly concentrate. Less transport, less packaging, more goodness. It’s the refreshingly sensible way to enjoy your daily milk. Call to Action: Shop Sovi and reduce your impact.