Brand Tone

Artistic & Elegant, Authentic & Passionate, Customer-centric & Reassuring, Inspirational & Aspirational

Brand Values

• •Artisanal Craftsmanship
• •Original Design & Uniqueness
• •Aesthetic Beauty & Elegance
• •Customer Satisfaction
• •Global Inspiration & Tradition

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and skill involved in creating the products (e.g., "crafted by artisans," "hand-sculpted," "meticulously made").
• •Use Evocative and Descriptive Language: Focus on sensory details and the emotional impact of the pieces. Words like "elegant," "timeless," "serene," "unique," "authentic," and "artistic" should be staples.
• •Tell the Story: Weave in the brand's heritage (Jingdezhen, "Porcelain Capital") and the passion of the artists when appropriate to add depth and authenticity.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the aesthetic of the product photography – typically minimalist, elegant, and focused on beauty and detail.
• •Be Customer-Focused and Reassuring in Service Communications: While product descriptions are artistic, transactional and support communications should be clear, helpful, and reassuring, reinforcing trust in the brand (e.g., regarding shipping, returns, and quality guarantees).

Social Perception

Positive Quality Perception, Appreciation for Aesthetics, Trusted (with some shipping patience), Seen as a Source of Unique Gifts

Copy Examples

• •Headline for a new vase collection: "Sculpted by Hand, Designed for Your Story. Discover the new [Collection Name] – where ancient artistry meets modern elegance."
• •Instagram caption for a product: "Each curve, each subtle texture, tells a tale of meticulous craftsmanship. Our [Product Name] vase isn't just décor; it's a piece of art, lovingly handmade to bring timeless beauty to your sanctuary. ✨ #TinyPorcelain #HandmadeCeramics #ArtisanHomeDecor #ElegantLiving"
• •Email subject line for a promotion: "Adorn Your Home with Artistry: Exclusive Savings on Tiny Porcelain Treasures."
• •Product description snippet: "Experience the serene allure of Wabi Sabi with our handcrafted [Product Name]. Fired to perfection by our skilled artisans in Jingdezhen, its unique imperfections celebrate the beauty of the authentic, making it more than a vase – it's a quiet conversation piece."
• •Facebook ad copy: "Tired of mass-produced décor? Elevate your space with Tiny Porcelain. Authentic, handmade ceramic vases and art pieces that breathe life and elegance into every room. Shop our collection and find your unique treasure. Free worldwide shipping over $150. [Link]"