Brand Tone

Friendly, Traditional, Helpful

Brand Values

• •Family Heritage
• •Customer Service/Satisfaction
• •Quality and Authenticity
• •Convenience
• •Wide Selection

Best Practices

• •Emphasize Heritage and Family: Consistently weave in the "family-run since 1994" narrative. Use phrases like "our family tradition," "passed down," or "from our family to yours" to reinforce warmth and trustworthiness.
• •Use Welcoming and Inclusive Language: Employ friendly greetings (e.g., "Bonjour et bienvenue!," "Hello and welcome!") and closings ("À bientôt!," "See you soon!"). Address the customer directly and make them feel valued (e.g., "We're here to help you find...").
• •Highlight Quality and French Connection: When possible, mention if products are "Made in France" or "Selected with Parisian care." This reinforces authenticity and the value of quality.
• •Maintain a Helpful and Solution-Oriented Approach: Frame copy around solving the customer's needs (e.g., "Can't fit it all in your suitcase? We ship worldwide!", "Looking for that special something? Let us guide you."). Ensure customer service information is easily accessible and reassuring.
• •Keep it Simple and Evocative (for souvenirs): Souvenir shopping is often emotional. Use simple, clear language that evokes the charm and romance of Paris. Focus on the memories and feelings the products represent, rather than overly complex descriptions. For example, "A little piece of Parisian magic," "Cherish your Paris memories."

Social Perception

The brand is perceived as a classic Paris souvenir shop offering a wide range of typical memorabilia. For those seeking quintessential, affordable Parisian keepsakes, it's a known option. Mixed perception, positive for in-person experience, potentially negative for online transactions.

Copy Examples

• •Homepage Welcome: Bienvenue! For over 30 years, our family at Souvenir de Paris (Par'ici) has shared the magic of Paris with visitors from around the globe. Step into our world of charming keepsakes and find your perfect Parisian memory, made with love and a touch of French tradition.
• •Product Feature (Eiffel Tower Statuette): Take a piece of Paris home! Our classic Eiffel Tower statuettes are more than just souvenirs; they're a timeless reminder of your unforgettable moments in the City of Lights. Crafted with care, just as we've been doing since 1994.
• •About Us Snippet: More than just a shop, Par'ici is a Parisian tradition. As a family-run business, we pride ourselves on offering a warm welcome and helping you discover authentic souvenirs that tell the story of our beautiful city. Your Parisian story starts here!
• •Social Media Post (New Arrivals): Fresh from Paris! ✨ Explore our newest collection of delightful souvenirs, from chic totes to charming keychains. Let us help you find the perfect gift or a special treat for yourself. Visit us in-store or online – fast shipping available! #SouvenirDeParis #ParisianKeepsakes #FamilyBusiness
• •Customer Service Promise: Have a question or need a little advice on the perfect Parisian gift? Our friendly team is here to help, just like family! We're passionate about Paris and dedicated to making your souvenir shopping a joy. Connect with us today!