Brand Tone

Gentle, serene, sophisticated, soft, evocative, tranquil, reassuring, professional, yet intimate.

Brand Values

• •Natural and Organic Integrity
• •Mindfulness and Emotional Connection
• •Simplicity and Elegance
• •Gentleness and Care

Best Practices

• •Maintain a Gentle and Evocative Vocabulary: Consistently use words that align with the brand's serene and sophisticated tone. Words like "gentle," "calm," "serene," "mindful," "cherish," "simple," "pure," and "memory" should be a regular part of the brand's lexicon.
• •Focus on the Emotional Benefit: While the products have practical benefits (moisturizing, cleansing), the copy should always connect back to the emotional experience. Frame the products as tools for creating moments of peace, reflection, and happiness in daily life.
• •Uphold a Minimalist Aesthetic in Text: Just as the visual branding is clean and simple, the copy should be as well. Avoid long, dense paragraphs. Use white space effectively. Keep sentences clear and concise, allowing the evocative language to have a greater impact.
• •Tell the Story of Origin and Quality: Regularly and subtly remind the audience of the brand's key differentiators: organic ingredients and Belgian craftsmanship. This reinforces the values of purity and quality and justifies its premium positioning.
• •Consistent Call to "Experience" not just "Buy": Frame the call to action in a way that aligns with the brand's values. Instead of just "Buy Now," consider phrases like "Discover Your Moment," "Begin Your Ritual," or "Find Your Serenity." This encourages a perception of purchasing an experience rather than just a product.

Social Perception

A niche, boutique, premium, trustworthy, and exclusive brand, perceived as a hidden gem by its current customers, appealing to those who appreciate understated luxury, natural products, and mindful self-care.

Copy Examples

• •Find a moment of serenity. In the rush of the everyday, pause and reconnect. Our organic soaps, crafted with the finest natural ingredients, are more than just a way to cleanse; they are a small reminder to be gentle with yourself. Let the soft, cashmere-like lather soothe your skin and calm your mind. #SouvenirSoaps #OrganicSkincare #MindfulMoments #BelgianSoap #SimpleLuxury
• •Awaken Your Senses, Recall a Memory. The bright, uplifting scent of bergamot, captured in a bar of pure, organic soap. Made in Belgium, each bar is a tribute to the simple, beautiful moments in life. Allow the rich lather to gently cleanse and moisturize, leaving your skin feeling soft and your spirit refreshed. A daily ritual to bring a little happiness to your skin and your soul.
• •More Than a Gift, It's a Souvenir. This season, give the gift of a cherished memory. Our collection of organic soaps and serums is crafted to provide a moment of peaceful reflection. Each product is a promise of purity and gentleness, a way to show you care. For a limited time, enjoy complimentary shipping on all orders.
• •99% natural ingredients. Close to the skin, for a feeling of pure comfort. Your daily drop of tranquility. SOUVENIR. Rediscover gentleness.
• •Every Scent Holds a Story. SOUVENIR was born from a simple idea: that our daily routines can be moments of peaceful remembrance. The scent of a soap, the feel of a serum – these small things can transport us to a cherished time or place. That's why we meticulously craft our products from the purest organic ingredients, ensuring every SOUVENIR you bring into your home is a source of calm and gentle happiness.