Brand Tone

Approachable, passionate, authentic, and personal, fostering a friendly connection with a casual and enthusiastic voice.

Brand Values

• •Passion for Vintage
• •Curated Quality
• •Sustainability and Respect
• •Community and Connection

Best Practices

• •Stay Authentic and Personal: Continue to be the face of the brand. Share personal stories, behind-the-scenes content, and your passion for vintage. This authenticity is a key differentiator.
• •Use an Approachable and Enthusiastic Voice: Keep the language casual, friendly, and full of genuine excitement for the products and the brand's journey.
• •Educate and Tell Stories: For each piece, share what makes it special – its history, designer, or unique features. This adds value beyond the physical item and reinforces the brand's passion for vintage.
• •Engage with the Community: Continue to respond to comments and messages in a timely and friendly manner. Foster a sense of a shared community of vintage lovers.
• •Emphasize Quality and Curation: Consistently use words like "curated," "handpicked," "unique," and "quality" to reinforce the brand's commitment to offering special and lasting pieces.

Social Perception

Overwhelmingly positive, characterized by high customer satisfaction, an engaged and supportive community, and a perception as a 'treasure trove' for unique finds.

Copy Examples

• •Meet our latest find! This stunning mid-century teak armchair, with its elegant lines and original striped upholstery, is ready to bring a touch of timeless style to your home. Imagine curling up here with a good book and a cup of tea. We're passionate about finding pieces with a story, and this one has tales to tell. See more details in our stories or visit us in the showroom this Friday and Saturday, 10-5!
• •Transform your gatherings into unforgettable events with our collection of vintage barware. From chic glass sets to elegant decanters, each piece has been handpicked to bring character and sophistication to your home bar. Elevate your entertaining game and make every pour a statement with a unique find from Southside Collector.
• •It's reset day at the showroom! Join me for a little chaos and a lot of furniture Tetris as I get ready for the weekend. I love bringing new life to these beautiful pieces and creating a space where you can find your next vintage treasure. Come see what's new this Friday and Saturday from 10-5 at 3/171 Chesterville Rd, Moorabbin!
• •For me, it's more than just furniture; it's a passion for the past and the stories that objects carry with them. From sourcing unique finds across Victoria to carefully restoring them, my mission is to bring a piece of history and character into your home. Thank you for being part of the Southside Collector journey.
• •There's a secret your friends have been keeping from you... a treasure-filled vintage store hiding in Moorabbin packed with over 1300 items! The thrill of the hunt is real, and you never know what you might find. Run, don't scroll, and come visit us this weekend. We can't wait to say hi to our fellow treasure hunters!