Brand Tone

Irreverent & Satirical, Humorous (Often Dark/Crude), Fan-Centric & In-the-Know, Provocative & Unapologetic, Informal & Direct

Brand Values

• •Authenticity (Official Merchandise)
• •Humor as Commentary
• •Freedom of Expression/Anti-Censorship
• •Nostalgia & Fandom
• •Edginess & Counter-Culture

Best Practices

• •Embrace the Irreverence: Don't be afraid to use the characteristic South Park humor – satirical, edgy, and sometimes crude. The copy should sound like it could come from an episode (within reasonable limits for a commercial platform).
• •Speak the Fan Language: Incorporate well-known quotes, character catchphrases, and inside jokes that resonate with die-hard fans. This builds an immediate connection and reinforces authenticity.
• •Be Unapologetically South Park: Maintain the show's unapologetic and often provocative stance. Avoid overly sanitized or generic marketing language that would feel off-brand.
• •Character Voice (When Appropriate): For character-specific merchandise, try to channel that character's voice or perspective in the descriptions or ads.
• •Keep it Current (When Relevant): If the show is referencing current events or cultural moments, the shop's marketing can subtly allude to these (if appropriate and timely) to show relevance, much like the series itself.

Social Perception

Official Source, For the Fans, By the Fans (Implicitly), Product Quality Concerns, Desired Collectibles, Extension of the Show's Brand

Copy Examples

• •Product Ad (New Hoodie): "Screw you guys, I'm staying warm! 🔥 Grab the new Cartman 'Respect My Authoritah' hoodie. So comfy, it's almost illegal. Almost. Shop now at southparkshop.ca!"
• •Social Media Post (General): "Spotted in Canada: More awesome than a talking Christmas poo. 😉 What's your all-time favorite South Park Canada moment? Tell us below & check out the shop for gear that gets it. #SouthPark #Canada #OfficialMerch"
• •Email Subject Line (Sale): "Oh my god, they discounted Kenny! (And a bunch of other cool stuff)."
• •Website Banner (Holiday Theme): "Happy Non-Denominational Winter Festivity Times! Get your South Park gifts before [Character, e.g., Mr. Hankey] makes a mess. Shop now!"
• •Accessory Ad (Towelie Item): "Don't forget to bring a towel... or this Towelie keychain! Always be prepared. Get yours at southparkshop.ca and you'll never be caught high and dry."