Brand Tone

Artisanal & Passionate, Informative & Knowledgeable, Natural & Earthy, Approachable & Authentic, Modern & Clean

Brand Values

• •Quality & Craftsmanship
• •Minimal Intervention/Natural Processes
• •Terroir
• •Experimentation & Innovation
• •Authenticity & Transparency
• •Local Sourcing/Community

Best Practices

• •Develop a Core Messaging Guide: Document key brand messages, value propositions, frequently used terms (e.g., "minimal intervention," "terroir-driven," "wild ferment"), and terms to avoid (e.g., overly sweet descriptors, artificial, mass-produced).
• •Emphasize Storytelling: Share the "why" behind your ciders – the inspiration, the process, the people, the connection to the land. Authentic stories resonate more than just product features.
• •Use Sensory & Evocative Language (Naturally): Describe the taste, aroma, and experience of drinking your cider in a way that reflects its natural, artisanal quality. Think "bright," "crisp," "earthy," "complex," "vibrant," rather than generic terms.
• •Be Transparent and Educational (Without Jargon): Explain what makes your ciders different (e.g., native yeast, low sulfur) in a way that's understandable and engaging for consumers, not just industry insiders. Highlight the benefits of these methods (e.g., more complex flavors, truer expression of fruit).
• •Maintain Visual & Verbal Harmony: Ensure your copywriting tone aligns with your visual branding (website design, photography, social media aesthetic). If the visuals are clean, natural, and artisanal, the language should echo that. Consistency across all touchpoints builds a strong, recognizable brand.

Social Perception

Niche & Artisanal, High Quality, Innovative, Associated with Natural Wine Movement, Local Gem (North Fork)

Copy Examples

• •Instagram Post (Image: Close-up of cider in a glass, orchard in background): Sun-ripened apples, wild yeasts, and a patient hand. That's the core of our [Cider Name]. We let the fruit and the season do the talking, guiding each small batch to express the unique character of our North Fork terroir. It’s cider, naturally.
• •Website Product Description (for a minimal intervention cider): Discover [Cider Name], a true expression of apple and earth. Wild-fermented and unfiltered, this cider is crafted with nothing but the finest fruit from [Region] and minimal intervention in the cellar. Expect vibrant acidity, complex aromatics, and a refreshingly dry finish. A pure taste of place.
• •Facebook Ad (Targeting craft beverage enthusiasts): Tired of the same old ciders? At Southold Cider, we're exploring the wilder side of apple fermentation. From our crisp, terroir-driven field blends to unique experimental batches, discover ciders that are as authentic as the land they come from. Find your new favorite.
• •Email Newsletter Snippet (Announcing a new release): This season’s experiment has blossomed. Introducing [New Cider Name], a playful dance of [Key Fruit/Ingredient] and native yeasts. We nurtured this small batch with a light touch, allowing its distinct personality to shine. Limited bottles available – taste the latest from our cider journey.
• •Point of Sale/Shelf Talker: Southold Cider: Real Apples, Wild Ferment, Seriously Dry. We craft our ciders with minimal intervention because we believe in the pure expression of fruit and terroir. Taste the difference honesty makes.