Tono de Marca

Elegant and Sophisticated, Warm, Welcoming, and Personable, Thoughtful and Client-Centric, Creative and Artistic

Valores de Marca

• •Exceptional Customer Service
• •Quality and Craftsmanship
• •Personalization and Customization
• •Uniqueness and Curation
• •Collaboration
• •Passion for Gifting

Mejores Prácticas

• •Infuse copy with warm, gracious, and inviting language.
• •Consistently highlight the custom-made nature of the products.
• •Use descriptive adjectives that reflect the high-end nature of the gifts and the detailed craftsmanship involved
• •Frame messaging around the customer's journey of creating the perfect gift.
• •Weave in the narrative of gift-giving as an art form and an expression of personality.

Percepción Social

South of Hampton is likely perceived as a high-end, specialist boutique for personalized and monogrammed gifts in the Atlanta area. It's seen as a destination for those seeking unique items and a high degree of customization, particularly for special occasions like graduations and weddings. The brand projects an image of offering excellent, personable customer service with a charming, almost 'old-fashioned' attentiveness, as suggested by its 'Southern charm' and unique store location. It's considered 'Atlanta's favorite monogram shop' and a 'best kept secret,' suggesting a loyal local following and a reputation for quality and exclusivity.

Ejemplos de Copy

• •Discover the art of personal expression at South of Hampton. Our bespoke monograms and uniquely sourced gifts from around the globe are crafted to tell your story with elegance and Southern charm. Visit Atlanta's best-kept secret for a gift as unique as they are.
• •Beyond the monogram, lies a heartfelt connection. At South of Hampton, we collaborate with you to create exquisitely personalized treasures that make every occasion memorable. Because the most thoughtful gifts are always personal. #ItsPersonal #BespokeGifting
• •Elevate your gift-giving with South of Hampton. From luxurious linens to distinctive travel accessories, each piece is chosen for its quality and personalized with meticulous attention to detail. Experience the warmth of true Southern hospitality and the joy of a perfectly crafted gift.
• •Celebrate life's special moments with a touch of bespoke elegance. South of Hampton offers a curated selection of high-end gifts, ready to be transformed with a custom monogram that speaks volumes. Let us help you create something truly extraordinary.
• •Step into our charming Atlanta boutique and let's design something beautiful together. At South of Hampton, we believe in the art of personalized gifting and the joy of making our clients – and their recipients – feel truly special. Your vision, our craftsmanship.