Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Trendy and Youthful, Community-Oriented

Brand Values

• •Fashion and Trendiness
• •Quality
• •Southern Roots/Spirit
• •Self-Expression and Individuality
• •Customer Satisfaction/Service
• •Accessibility/Inclusivity
• •Local Pride

Best Practices

• •Develop a 'Southern Trend Voice' Guide: Document key phrases (e.g., 'Hey y'all,' 'sweet summertime,' 'game day ready'), preferred emojis (✨🍑🏈), and a 'do/don't' list for language. Ensure it reflects a friendly, upbeat, and slightly casual Southern charm.
• •Embrace Visual Storytelling with Consistent Captions: Use high-quality, bright visuals. Captions should be enthusiastic, concise, and always include a call to action (e.g., 'Tap to shop!', 'Link in bio!'). Incorporate relevant hashtags that mix brand, product, and trending terms.
• •Engage Authentically: Respond to comments and messages promptly and with the same friendly brand voice. Ask questions in posts to encourage interaction. Share User-Generated Content (with permission) to build community and showcase real customers.
• •Highlight Southern Roots and Local Connections: Casually weave in references to Southern lifestyle, traditions (like tailgating), or local Fayetteville pride where appropriate and authentic to the product or message.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone, language, and core values should feel cohesive and instantly recognizable as Southern Trend. Train any staff involved in content creation on the brand voice.

Social Perception

Customers generally perceive Southern Trend as a go-to source for cute, trendy, and affordable Southern-inspired apparel, particularly graphic tees and items related to local sports teams. The brand is seen as fashionable and current, with a good eye for styles that resonate with a younger demographic interested in boutique fashion. There's an appreciation for the quality of the clothing and the unique designs offered. Online, particularly on social media, the brand is viewed as engaging and responsive. The connection to local Arkansas culture and sports is a strong positive attribute for many customers.

Copy Examples

• •☀️ Hey Sunshine! ☀️ Our NEW [Product Name, e.g., 'Sweet Peach Graphic Tee'] just dropped and it's everything you need to brighten your day! Comfy, cute, and oh-so-Southern. 😉 Tap to shop or swing by our Fayetteville store! #SouthernTrend #NewArrival #SouthernStyle #BoutiqueFashion #ShopLocalFAY
• •Feel confident and fabulous from the tailgate to the town! Our [Product Category, e.g., 'Game Day Collection'] is designed with soft, high-quality fabrics and the latest trends so you can cheer on the Hogs (or your favorite team!) in style and comfort. #SouthernTrendClothing #ArkansasRazorbacks #TrendyComfort #SouthernCharm
• •Hey y'all! We're obsessed with our latest shipment of [Product Type, e.g., 'flowy fall dresses']! 😍 Which one are you adding to your cart first? 🍂 [Option A Image] or [Option B Image] 👇 Vote below and let us know your fave! #SouthernTrend #FallFashion #BoutiqueFinds #StylePoll
• •Treat yourself, Southern style! ✨ Get [Discount, e.g., '20% OFF'] all [Category, e.g., 'Graphic Tees'] this week with code [CODEWORD]! Stock up on your faves and show off that unique Southern Trend look. Don't miss out! #SouthernTrendSale #GraphicTeeLove #BoutiqueDeals #LimitedTimeOffer
• •Born in Fayetteville in 2012, Southern Trend is all about celebrating your unique style with a touch of Southern charm. From the latest fashion trends to timeless pieces you'll love for seasons to come, we pour our hearts into every design. Come find your new favorite! #SouthernTrendStory #FayettevilleProud #FashionWithSoul #SouthernInspired