Brand Tone

Warm and Approachable, Authentic and Passionate, Helpful and Customer-Oriented, Confident and Quality-Focused, Slightly Nostalgic/Classic

Brand Values

• •Made in the USA/Local Craftsmanship
• •Quality and Durability
• •Accessibility of "Designer" Style
• •Customer Satisfaction and Customization
• •Woman-Owned Small Business
• •Heritage and Timeless Design

Best Practices

• •Embrace Warmth and Personality: Use a friendly, approachable, and slightly informal tone. Share the story and passion behind the brand, making customers feel connected (e.g., "We started our bedding line...while at home with two small children").
• •Highlight Core Values Consistently: Weave in key phrases like "Made in USA," "Woman-Owned," "Quality Craftsmanship," and "Timeless Style" naturally throughout product descriptions, social media posts, and email marketing. This reinforces what the brand stands for.
• •Focus on Solutions and Inspiration: Frame product descriptions around how they can help customers achieve their desired home aesthetic (e.g., "Our curtain panels offer that custom look and feel without the sticker shock..."). Offer ideas and evoke a sense of comfort and style.
• •Be Authentic and Transparent: Speak honestly about the products, materials, and the making process. The "About Us" story is a good example of this authenticity. Avoid overly corporate or generic language.
• •Maintain a Helpful, Customer-First Approach: Ensure all communications, from website copy to customer service interactions, are helpful, polite, and geared towards meeting the customer's needs, especially regarding custom orders.

Social Perception

Highly Positive Customer Feedback, Trusted for Quality and Style, Appreciation for "Made in USA" and Small Business, Seen as a Go-To for Specific Aesthetics

Copy Examples

• •Headline: Drape Your Home in Timeless American Comfort. Body: Discover Southern Ticking Co.'s collection of farmhouse bedding and decor, lovingly crafted in the Carolinas. Quality you can feel, style that endures. Call to Action: Shop Made in USA
• •Headline: That Perfect Finishing Touch? It’s Probably Ticking Stripe. Body: From cozy duvet covers to charming shower curtains, our classic ticking stripes add a touch of rustic elegance to any room. Find your new favorite piece today. Call to Action: Explore Ticking Collection
• •Headline: Custom Made, Just for You. By Us. Body: Dream of a specific size or a unique fabric combination? We’re here to bring your vision to life. Southern Ticking Co. offers personalized service for your perfect home textiles. Call to Action: Request a Custom Quote
• •Headline: More Than Just Bedding. It's a Piece of Home. Body: Woman-owned and dedicated to American craftsmanship, Southern Ticking Co. pours heart into every stitch. Experience the difference quality materials and local production make. Call to Action: Our Story
• •Headline: Refresh Your Retreat with Rustic Charm. Body: Create a sanctuary with our vintage-inspired bedding and home decor. Soft fabrics, classic designs, and the enduring appeal of Southern comfort. Call to Action: Shop New Arrivals